Insta Stories now has 1/4 billion DAUs; and Insta Live can be published for 24h

Two more updates from Insta world, h/t TechCrunch.

Instagram Stories

Instagram Stories now had 250 million daily active users. That’s a quarter of a million people, just on Stories, every day. Clearly the feature has really caught on — TechCrunch reports growth to 100 million in Oct ’16 and 150 million in Jan ’17. Compare that to the total of 700M users of Instagram, and you get a pretty good user-Story ratio.

Interestingly, an Facebook official told CNBC that “a third (of the most viewed stories) are businesses using Instagram Stories and one million are advertisers.”

Can we now officially call Insta Stories a crowded space?

Instagram Live

In other news, your Instagram Live streams won’t disappear straight away anymore. A new feature allows you to keep them for an extra 24h in your Stories!

And that, ladies and gentlemen, is a big week for Instagram. And it’s only Tuesday.

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Ewa, Culture Trip’s Social Media Director, for Culture Trip and Social Speak.