Eva Bianka Zu Beck
Jul 27, 2017 · 1 min read

Brands have long had access to Instagram insights and metrics. But now, in a long-awaited move, Instagram has announced in a blog post that the platform will be opening up its API to third parties, essentially widening access.

Instagram marketing platforms (such as Iconosquare) and their customers are the winners here. On the most basic level, the changes mean that it’s become that much easier to control your Insta remotely.

Here’s what’s being added:

  • Brands can turn comments off and on via third party platforms
  • Brands will be able to access more detailed content analytics via third party platforms

Access to these upgrades will be via Instagram’s Business Partners. Oh, you also need to have a business account yourself — but that’s easy enough to set up!

Thanks, Instagram! 😘


Social Speak

What’s new and trending across social media.

Eva Bianka Zu Beck

Written by

[ey-va] born in Poland, raised in UK. Travel Content Producer, ex-VP Social @CultureTrip. I mostly find myself bursting with thought.

Social Speak

What’s new and trending across social media.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade