Instagram *finally* opens up its API and everyone’s happy again

Brands have long had access to Instagram insights and metrics. But now, in a long-awaited move, Instagram has announced in a blog post that the platform will be opening up its API to third parties, essentially widening access.

Instagram marketing platforms (such as Iconosquare) and their customers are the winners here. On the most basic level, the changes mean that it’s become that much easier to control your Insta remotely.

Here’s what’s being added:

• Brands can turn comments off and on via third party platforms
• Brands will be able to access more detailed content analytics via third party platforms

Access to these upgrades will be via Instagram’s Business Partners. Oh, you also need to have a business account yourself — but that’s easy enough to set up!

Thanks, Instagram! 😘

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