So, YouTube has 1.5 billion monthly users. And it’s giving ❤ to vertical video.
Published in
1 min readJun 26, 2017
Big updates from YouTube this week. The company has finally announced how many MAUs it attracts: 1.5 billion.
This is not that far off from Facebook’s 1.9 billion.
How engaged are YouTube’s users? Susan Wojcicki (CEO) says, “On average, our viewers spend over an hour a day watching YouTube on mobile devices alone.” An hour a day. Wow.
Snapchat and Instagram also made their mark on YT: the platform will soon enable vertical video viewing. Yay! This makes so much sense. But it does mean that content creators may need to rethink some of their production strategies.
Does it also mean that vertically held cameras, making video in the shape of your smartphone, will soon become commonplace?
#foodforthought
