Top 10 Beauty YouTubers You Should Know in 2020
1. Jeffree Star
Jeffree Star is an entrepreneur, make-up artist, singer and songwriter. Initially, he used MySpace as a platform to promote his songs and in 2009, the release of his album paved his way to fame. After pursuing his passion in music for some years, and also vocalizing it on his self-titled YouTube channel side by side, he created his cosmetics company by the name ‘Jeffree Star Cosmetics’ in 2014. Solely from his YouTube channel where he has a fan following of approximately 16 million subscribers, Jeffree has amassed a net worth of $4.3 million. Moreover, he is also the owner of his successful, multi-million dollar company.
2. NikkieTutorials
Just at the mere age of 14, Nikkie de Jager pursued her career as a makeup and beauty blogger, after being inspired by other YouTube makeup tutorial channels. She has been running her channel since 2008 by the name ‘NikkieTutorials’, which gained popularity in 2015 after one of her videos “The Power of Makeup” went viral. She continues to post tutorials and transformation videos, with various tips and tricks for her growing international audience. Her fame is a result of years of hard work and struggle. NikkieTutorials has successfully gained over 12.2 million subscribers and a net worth of $1.7 million.
3. SaraBeautyCorner
SaraBeautyCorner is a YouTube channel owned by a Slovenian, Sara Lawler. She is a YouTube sensation for DIY makeup tutorials, nail art and fashion. She left her career in order to pursue her passion and so, joined YouTube channel in 2012 to share her creativity and talent with the audience. Sara’s first video on her went viral with it gaining over 2 million views. The fame and popularity followed easily after this. Her obsession with makeup has allowed her YouTube channel, SaraBeautyCorner to accumulate over 10.4 million subscribers and earn a net worth of $3.2 million.
4. Tati
Tati Westbrook, a former image consultant is now known to be a makeup artist who got famous as a result of her YouTube channel ‘Tati’. Created in November 2010, her channel was originally named ‘GlamLifeGuru’ but was renamed to ‘Tati’ soon after. She posts videos regarding her hauls, tutorials and unbiased reviews of beauty products. After her success on YouTube, Tati started her beauty brand by the name, “Halo” in 2018 which produces hair, nails and skin supplements.
Tati’s product reviews have led her eponymous YouTube channel, Tati, to successfully accumulate over 9.7 million subscribers along with a net worth of $2.6 million.
5. Michelle Phan
Michelle Phan is an entrepreneur, makeup artist and a YouTube sensation, since 2005 when she created a personal blog, discussing makeup tutorials. She got famous after she started her eponymous YouTube channel in 2006 ‘MichellePhan’ where she became recognized for her transformative beauty tutorials and her reviews. But after the failure of her makeup brand ‘Em’, things downward spiraled and she quit YouTube in 2016. However, she is now back as she posted a video in mid-September 2019, surprising her fans worldwide.
Michelle’s makeup tutorials gained popularity quickly which is why her YouTube channel still has 8.8 million subscribers a net worth of $117,000.
6. Kim RosaCuca
Kim RosaCuca is a Brazilian professional makeup artist and hairdresser. She started her career by creating a YouTube channel in July 2014 where she uploads videos on DIY crafting of beauty, hair and makeup products, and also shares little beauty tips and tricks with her audience. As a part of her hobby she also transforms into a character from movies through makeup, which usually attracts the audience towards her channel. More than 7.6 million individuals have subscribed to her channel, where posts approximately 17 DIY videos in a month, allowing her to generate a net worth of $463,000.
7. Simply Nailogical
Cristine Raquel Rotenberg is a crime and health statistics analyst by profession but is more professionally renowned as former actress and a Canadian YouTube personality who introduced heterosexuality to the audience. In June 2014, she created her YouTube channel by the name, Simply Nailogical to promote her passion and creativity for nail arts. The content on this channel is mostly saturated with nail art, but other videos feature hilarious challenges, DIY’s and makeup tutorials to attract the audience towards her channel. Through these interesting tutorials Cristine’s YouTube channel has gained over 7.3 million subscribers and a net worth of $4.8 million.
8. Carli Bybel
Carli Bybel is an American YouTube sensation, known for beauty, fitness, makeup and fashion. Her interest in makeup and beauty developed during high school after which she started hair and makeup freelancing in order to support her family financially. In June 2011, she created a self-titled YouTube channel, where she could promote her passion as an online makeup artist on a platform with global audience. Soon after uploading some videos, her channel gained attention and made new customers. Carli Bybe YouTube channel posts around 4 videos each month which has allowed the channel to accumulate over 6.2 million subscribers and a net worth of $4.8 million.
9. Dope2111
Promise Tamang Phan is an American beauty guru and makeup artist who is known by her YouTube channel named, dope2111. She started her career by creating a YouTube channel in June 2009 where she transformed herself as celebrities and characters with the aid of makeup. Her first video on the channel consisted of her transforming herself as Avatar, and since then she transformed into other celebrities too and gained popularity on YouTube. The dope2111 YouTube channel has gained over 5.9 million subscribers along with a net worth of $1.4 million through the generation of its unique content.
10. Jaclyn Hill
Jaclyn Hill is an American professional makeup artist and YouTube sensation, who is known for her makeup tutorials, reviews and collaborations with cosmetic brands. In September 2010, she created a YouTube channel to share her skills with the world. The secret to her fame was her video collaboration with Kim Kardashian in 2017. In May 2019, she even launched her own cosmetics brand, Jaclyn Cosmetics but it failed as it caused allergic reactions. Jaclyn failed to defend these and ended up leaving twitter and Instagram. As of September 2019, her channel has accumulated over 5.8 million subscribers and amassed a net worth of $259,000.
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