A lot of people are talking these days about sales and how to make more money.
It’s helpful, but only for short-term planning. More and more, we should move our attention to social engagement, to create content that appeals to our customers’ emotions and engages them in meaningful interactions which initiate genuine relationships. It’s not enough to create content, post, and then sit back and wonder why people aren’t buying our products or services.
It’s our job as marketers to move our actions from:
• AWARENESS >> ATTENTION >> ACTION
to
• AWARENESS >> AFFINITY >> ACTION
It takes time and courage to create meaningful relationships with our customers. But it’s the only way to succeed in a wold full of “look at me attitude.” Social engagement is becoming a required skill for every digital marketer.
Start with Facebook through the social engagement journey. Why? Because Facebook remains the most popular social media platform.
Facebook Engagement — the new metric for social selling
Point out these ideas when asking a budget increase for your social media plans:
#1. It is the new way of changing customers’ emotions while they experience your product or service.
#2. It’s not about the numbers. It’s about the connection between you and your customer.
#3 Through Facebook Engagement brands become trustworthy.
#4. A higher Engagement Rate increases the customer loyalty.
#5. Consolidates businesses and brands.
Originally published on the socialinsider.io blog.
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