Calls To Action With Good And Bad Examples
You are here, reading this because your brand isn’t selling good enough. Am I right? You created something really marvelous, the product is awesome, useful and beautiful. You wasted months to design it and weeks to promote it. Still, the sales are not so high as you expected. You have to stop and start analyzing: what’s wrong? Ads are cool, promotion is active, so what the hell is going on? Then someone asks you: maybe your call to action is not really good? If you don’t understand what that person was talking about — you’re on the right pass, keep reading.
Call to action is a phrase that, obviously, call your customer to act some way. Click the link below. Subscribe now. Register here. Those are all calls to action and I’m sure you’ve already met them, well, everywhere. You want the visitor to do something and ask him for it, simple, isn’t it? Well, it is, but only if you understand how to make a person do what you want. That’s not some kind of hypnosis, you know, you just have to go through a few advises and rewrite CTA’s in your social media according to those tips. The faster we start, the sooner your calls to action begin to convert.
Don’t be shy
You think people don’t like companies to ask them doing something? Maybe you consider it annoying and unpleasant for customers to see the call to action from you? You are wrong. People wait for you to ask them to do something. The clearer your call to action is, the more people do what you want them to do. Don’t modestly hide a CTA in the text, that is a mistake. Write it with big letters, underline it and paint in contrasting color, because it will bring you profit only if people see it.
Bad example: Paleo Leap
Their website design is great, clear and elegant, but what about the call to action? You can hardly find it because it is hidden inside the text and doesn’t catch the eye. Don’t do like that, if clients don’t notice your CTA’s they won’t do what you’re expecting them to do.
Good example: Chatbooks
Not a single customer will be able to miss this company’s call to action. Especially good they are in Instagram graphic calls to action: lots of white space underlines words, written in contrasting color. Try to make your brands CTA in a similar way.
Show the benefit
People will do something for you only if you do something for them. When calling for action, explain to the visitor what profit will he gain from that action. Additional information, lucrative proposal, limited in time sale: your customer need a reason to click a button or subscribe to your newsletters. Give it to them and make sure it is completely clear and 100% visible.
Bad example: Tableau
Their appeal is visible and clear, but it doesn’t explain why a visitor should be interested in it. The “See in action” button doesn’t explain what would a potential customer see. A live demo? A video? A visitor won’t click on that button because he doesn’t understand why to.
Good example: Canva
Just look at this company’s Instagram calls to action. Big, contrasting letters, clear message and a good reason to what is asked for. If you enter now, you will get unlimited access to using a program. A profitable proposal, huh? Try to do something like that for your brand.
Fit CTA to your brand
It could surprise you, but not every call to action will be fitting to your product. For example, if you are selling cars, a call for tenderness or human rights won’t be effective. They just don’t fit and will confuse the visitor. Sometimes, clumsily combined call to action could even scare your customer off, so think clearly what are you asking your visitors for.
Bad example: Verve Coffee
I don’t really know if their coffee is good. But they have a bundle named “adventure pack”. The call to action is “Share your adventure” and it seems a little dangerous for me. Will this adventure happen because I drank that coffee? Hey, guys, what adventure causing ingredients do you put there?
Good example: Christine Schwall
The cover photo is just perfect. A real masterpiece of calls to action. It contains just 7 words and what a powerful message they send. Fighting cancer is a really honorable goal, so encouraging people to join that fight registering for a program is a brilliant idea.
Check your call to action again. Is it clear? Is it visible? Does it offer some profit? Test it in practice, analyze results and then choose the perfect combination of words. Start it now, and in a few day,s you will be surprised by the conversion of your social media do.
