How to earn on YouTube in 2018
The convenience of access to information that the Internet can provide is overwhelming. It has given an infinite number of options for people to monetize their talents and make their living the way they dream. YouTube is probably one of the most prominent examples of that. However, in order to earn money from YouTube, you need to have deeper knowledge and more viable strategy than conventional stories like uploading a video and hoping it will blow up. The latter sounds simple and offhand but the truth is that you cannot generate a sustainable income with only YouTube ads. Here are the more profound ways of money-making on the most popular video platform.
Ad revenue. As mentioned before, YouTube ads is the most basic way to generate income by content creation. It is not allowed for YouTubers to reveal ad rates but the general information is that they are 1–3$ per 1,000 views while advertisers pay about 20$ for the same amount. YouTube also won’t pay until you make 100$. Besides, as Google is getting stricter to maintain good quality of the content, it has become hard to get approved on AdSense — Google’s advertising platform.
Merchandising. A lot of content creators on YouTube sell clothes, pens or mugs with their logos or something associated with their content. Moreover, they are companies that specialize in creating cheap merch for online audiences. For relatively popular YouTubers, this generates a majority of their income. Some of them even come up with lines of unique products like books or stage performances. These types usually succeed due to already established business models.
Subscription fees. This concept is relatively new but it has experienced huge success in 2017. For instance, voluntary subscription platform Patreon paid 150 million dollars to YouTube creators last year alone. In fact, it’s success can easily be explained — viewers can support creators they love directly. This decreases the impact of advertisers and makes influencers accountable directly to their audiences.
Affiliate marketing. The most profitable and efficient way of doing affiliate marketing on YouTube is to create videos closely related to what you intend to promote. The best way to do it is to find products with affiliate programs and sign up for them. As you get your affiliate link, you present your viewers with it and get your fee when someone of your audience buys the product. Let’s say, you want to promote a blender. The best way to do this is to make a video with topical content, like “How to make a smoothie”. In this video you can promote the blender and even slightly show its advantages over other brands. Types of channels that traditionally succeed in this are tech reviewers, beauty and let’s-play channels.
Integration with brands. It is also called direct promotion or sponsorship. The brand pays you a fixed amount for a marketing collaboration with your youtube channel. The great thing about this one is that you do not have to pay YouTube anything. Other than that, unlike YouTube, you can negotiate your terms of contract with a brand and ultimately earn more money than through AdSense (although you can use both as sources of income). Besides, such type of partnership opens new doors to your development as a public person — you can become a brand ambassador for the company you are advertising for.
All things considered, there are many ways for YouTubers to make money on the platform. The most reliable, however, is the direct sponsorship. If you already have a huge followers’ base on Youtube, you are considered a social influencer. Our SocialMedia.Market platform offers the easiest way to find the right brand for your channel to build on your content and increase your profits. You will be able to use convenient tools to maintain stable commercial relationships with advertisers, avoid fraud and make the best of your YouTube channel.
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