How to Integrate Influencer Marketing with Your Marketing Strategy

Influencer marketing is a buzz word for modern digital advertising. The business environment has lots in common with wildlife, where those who don’t adapt to changes — die. In the current state, influencer marketing is the most popular way to promote a brand in social media. The most popular and the most effective too. Every product on the market is made in thousands of variations. If users have problems choosing — they search for an opinion of someone who used a certain product and knows it’s pros and cons. Bloggers and vloggers have power over their followers. Subscribers trust influencers and choose the same products a popular person recommended. That is what a marketer can use. Working with influencers can double or even triple businesses revenue. Of course, an influencer advertising campaign must be properly prepared to give sufficient return. To do everything that is needed — go through the following steps.

Step 1. Preparation

The first thing you have to define is “What I want to get setting up an influencer marketing campaign?”. Your answer is the base of all next efforts. You need to understand clearly and perfectly what is your goal. It could be stated as “I want to double my income in 12 months”. This formula is important — you need to know concrete result and time you want to spend reaching the goal. It is also wise to cut the goal into smaller pieces, such as “I want to have at least 10% of sales increase in two months”. This will allow you to control the process and analyze results.

When you realize and sculpt your desire — write it up. Try to create a tech task for an influencer with understandable expectations and a short description of the process as you see it. Prepare additional documentation too — what your company does, what is your brand like, what message do you want to send. All these descriptions will help you when it comes to negotiations with an influencer. It will be much easier to give him documentation rather than trying to explain everything in conversation. Such approach will save a lot of time.

Step 2. Choosing a platform

Every social media has its advantages and disadvantages. You should choose a platform carefully to avoid unnecessary loss of time and money. Certainly, you could try to set your campaign on all existing social media, but the income could be lesser than you expect. Keep in mind your audience and try to walk a mile in your customer’s boots. What person is your ideal buyer and what social media do they consume — Facebook, Instagram, Twitter? Maybe all of them? Those you think of will be a perfect match.

Step 3. Searching for influencers

Not every influencer will suit you. Every blogger and vlogger is a narrow specialist and makes content for a concrete niche. Every influencer is a unique personality, showing a specific point of view on all the things and events in their lives. Interests and views of some influencers may not match yours and your brand’s interests and views. Before making a cooperation proposal you need to look through some posts and evaluate the content presented on a social media channel.

It is not really necessary to work with celebrities. Their services are very expensive and an engagement with the audience could not be so high. It could be an excellent decision to work with a couple of micro-influencers instead. There is a detailed article “Micro-influencers: where to find and how to use” about finding the proper type of influencers.

Step 4. Negotiations

When you are sure with the list of desired influencers it’s time to make a deal. Prepare yourself that it will be extremely time-consuming. Prepared documentation will help until you start salary negotiations. It could be hard to understand what price is fair.

Be sure that an executor understands what you want from him. Misunderstanding could further bring lots of issues with it. Add a requirement to get the material about your brand before the publication, so you could check it. However, don’t try to re-shape content according to your taste. You want an authentic content, so just let an influencer do his part of a deal.

Step 5. Analyze results

Don’t even think about missing this step. It is the most important part of the whole campaign. You need to count results — did they match your goals? Is the return sufficient? What changed after the campaign started? Answering these questions will help you to understand if your campaign is successful. You need to control the situation to correct the campaign if the results are not the ones you expected.

You should have already understood, that all this process is time and effort-devouring. If you have chosen to work with multiple influencers — the amount of work that you need to do becomes enormous. That is a moment you need to start using tools. SocialMedia.Market is the first decentralized platform created to help marketers and influencers in setting an advertising campaign. It offers a convenient set of tools, that simplifies the process of finding influencers and communicating with them. With SocialMedia.Market platform launching a campaign takes a few hours, not weeks. The system is based on the blockchain, which guarantees all participants transparent and safe collaboration. SocialMedia.Market makes executing influencer marketing campa as easy and fast as giving a task to employees in your own office!

SocialMedia.Market is the first decentralized marketplace connecting social media bloggers and advertisers. A solution to the major influencer marketing problems, it creates new opportunities for content monetization, community engagement and audience exposure. The new ecosystem, driven by blockchain technology and social media token, will simplify marketing interaction between business and influencers.

Join our presale here — https://ico.socialmedia.market/users/sign_in

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