How to involve influencers in the luxury industry

SocialMedia.Market
Apr 3 · 2 min read

Today, when brands face more and more obstacles within traditional advertising, many companies look for alternative ways to promote their products. One of these alternative ways is influencer marketing and many famous brands, like Nike, Adidas or Reebok already cooperate with influencers to reach their audience online.

But does it work for luxury brands?

Few examples of cooperation with influencers proved that this way is also working for luxury brands. For example, Dior made a significant impact on its campaign involving traditional celebrities and micro-influencers. There is also an example with Apple company, which invited influencer for Apple Watch promotion and got it right. Influencers and luxury brands can create a partnership, though there are some rules for it to be successful.

Relevance is more important than reach

Creative control share

Influencer as a part of a bigger picture

Luxury brands spend more time to choose the right influencer, to analyze his or her audience, establish the period of the partnership and look for authenticity, emotional capital, communication themes, community size, quality of the community. Luxury brands spend more time to think the whole campaign over, but the ROI of their cooperation with influencers is more predictable.

Influencer marketing is relevant for the luxury industry as well as it’s reasonable for any other brands, who want to achieve their targets and audiences. The matter with luxury brands is that such cooperation needs more planned actions and analysis, but the results of such partnerships are worth it.

SocialMedia.Market

The first decentralized ecosystem for influencer marketing.

SocialMedia.Market

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The first decentralized ecosystem for influencer marketing.

SocialMedia.Market

The first decentralized ecosystem for influencer marketing.