SOCIALMEDIA.MARKET’S MAIN FEATURES AND BENEFITS
SocialMedia.Market will provide the following features to all platform users:
SECURE TRANSACTIONS
Delays or non-payments are problems typically associated with an Influencer’s platform. The advertisers and influencers have very little control over payments. In many cases, after project submission, the advertiser doesn’t receive the high-quality content agreed upon from an influencer or the influencer does not get paid. Our Ethereum based platform uses an escrow payment system which holds the contract fees until the set obligations are met. On project completion, the funds are released, securing the interests of both parties involved.
FAIR DECENTRALISED DISPUTE SOLUTION SYSTEM
Content created by Influencers is mostly perceived subjectively. This may cause disputes and dissatisfaction of parties with achieved results. For the most part, modern platforms do not solve such disputes between parties. Moreover, platforms with such mechanics typically charge an additional fee for arbitration and often favor the paying side. Our service has several preventive measures that will allow parties to resolve disputes on their own in most cases, as well as an arbitration system that will resolve disputes between participants with the help of independent platform experts.
OWNERSHIP VALIDATION
One of the major problems contributing to most of the unforeseen costs is fraud, when a fraudster impersonates an Influencer by hacking into his accounts. These situations harm both parties, Advertiser and Influencer. SocialMedia.Market applies special procedures providing a transparent and reliable marketplace. Influencers are verified and authorized to ensure they are really who they claim to be. Additionally, two factor authentication ensures protection and account ownership within the platform.
FEATURES FOR BRANDS & ADVERTISERS
There are many features that will make the management of Influencer Campaigns more convenient for brands and digital media marketing experts:
UNLIMITED ACCESS TO INFLUENCERS ALL OVER THE WORLD
Influencers of lower rank, also known as Tier 2 Influencers or micro-Influencers can result in outstanding campaign results, and they are easier to engage with. These Influencers are especially fruitful when reaching a sub-community, and their campaigns can be scaled for larger reach while keeping a personal approach. Social Media Token will allow users to interact with Influencers globally with no limitations caused by complicated payments policies.
OPERATING COSTS OPTIMIZATION
Managing of Influencer Marketing programs is a very time-consuming process and Influencer Marketing platforms, or agencies require an advertiser to pay up to 50% commission for such services. With the help of our services, brands can expect to reduce the costs associated with launching Influence Marketing campaigns significantly.
LESS TRANSACTIONS FEES
Traditional payment methods require high processing fees and complicated banking and compliance procedures. Our platform is open for advertisers all over the world making all payments low-cost and easy to proceed.
SMART MATCHING
One of the challenging tasks in creating a campaign is choosing the right Influencer to engage the right audience. Our service provides the most complete database, advanced search engine and Data Science Technologies for a quick search and selection of relevant channels for brand placement. Advanced filters provide a convenient means to sift through millions of profiles, focusing only on the appropriate ones. An advertiser can either filter the database by preferred influencers parameters or target audience characteristics.
NO NEED TO BE A PRO
For newbies in Influencer Marketing, it is rather difficult to understand which formats of advertising are available with Influencers and how to use them correctly. With lots of tips and templates, we’ll make the creation process, engagement strategy and Influencer campaigns simple and clear.
EVERYTHING IN ONE PLACE
Another problem that makes the creation of Influencer campaigns so time-consuming, is the need to switch the manager’s attention between different social networks to manage campaigns and various means of maintaining communications with the Influencers. Our platform allows you to interact with different social networks, and communicate all in one place, whether you reach out through our platform, social profile or email.
POWERFUL MANAGEMENT
Using SocialMedia.Market, clients can always see the full history of campaigns they’re interested in, including its source, updates, sales and specific details. This gives brands a better opportunity to make informed decisions about creating new campaigns and scaling influencer programs. The SocialMedia.Market CRM-system, designed specially to manage Influencer Marketing campaigns, provides user-friendly tools to: build campaigns, set guidelines, create reminders, track product shipment, review content, track posts etc.
GUIDED ANALYTICS
Every advertiser needs a “Guided Analytics” approach that goes beyond a simple review of trends in sales figures to identify techniques to increase revenue. A marketer or consultant needs to know the right sequence of questions to ask to improve sales, and where to find the answers. With our expertise we provide our clients a detailed report with top line metrics as well as the impact of each Influencer and the user-generated content that Influencer produced for the brand.
REAL-TIME DATA ANALYSIS AND ROI
SocialMedia.Market provides real-time tracking for mentions, engagements, true reach and ROI. For the SocialMedia.Market platform, tracking updated data triggers provide an essential and fundamental part of the system’s functionality and competitive edge. Our campaign analytics system provides views, reach and engagement analysis of the influencer’s campaign and allows users to get real-time Cost Per Engagement (CPE) metrics to analyze and control real money return on Influencer investment.
EXCLUSIVE DATA FOR PRECISE TARGETING
Thanks to extensive reach and data science, our system will provide advertisers with more detailed information about Influencers’ channels and users’ behaviours. Our Artificial Intelligence learns from the campaigns delivered results, constantly improving Influencer identification based on the best campaign results achieved.
SMO (SOCIAL MEDIA OPTIMIZATION) READY
SMO is already recognized as a crucial part of marketing alongside with SEO and SMM. Multiple websites already utilize SMO campaigns, boosting their ranking authority from search engines. SocialMedia.Market’s tools provided to brands are created with the latest SMO trends and allow members to create campaigns which comply with basic optimization requirements.
FEATURES FOR INFLUENCERS
SocialMedia.Market is an outstanding tool with multiple features for all kinds of social media Influencers:
HIGH-QUALITY BUSINESS OPPORTUNITIES FOR CONTENT MONETISATION
For beginners and minor opinion leaders, searching for ways of monetisation is a difficult and time-consuming task. Our service will give Influencers of any size an opportunity to choose brands, creating the most interesting and beneficial partnership.
NO ENTRY BARRIER
Most Influencer platforms require specific numbers of followers to be listed. Unlike others, SocialMedia.Market is accessible even for new Influencers in the early stage of social presence.
EASY ENGAGEMENTS WITH BRANDS
Separate engagements with multiple brands adds complexity to Influencers. With the help of our platform, Influencers will be able to communicate with brands directly and approve content they create without a hassle, even for the different social media channels they run.
INSTANT WORLDWIDE PAYMENTS
Most Influencer Marketing platforms and agencies bind Influencers to wait for pay-outs up to 60 days. With Social Media Token (SMT), payouts will be passed in a split second after the Smart Contract executed (in the case an Influencer’s account is verified and doesn’t have a history of platform rules violation). Social Media Token will allow influencers to get paid anywhere in the world. SMT integration with blockchain technology assets payment platforms like TenX will supply our token with the ability for day-to-day real-world payments.
INSIGHTS AND TIPS FOR CHANNELS DEVELOPMENT
There is a lack of data driven tools giving Influencers insights into the audience’s interactions with their content. Most opinion leaders don’t have a lot of experience and/or don’t understand what kind of analytics they need to pay attention to for channel growth which, in turn, will increase the level of monetisation. SocialMedia.Market will give bloggers complete information about their channel and tips on how to increase the level of engagement received based on insights provided by the platform.
CLEAR TASK ASSIGNMENT
Small and novice bloggers are often faced with displeasure from advertisers about marketing content they are producing or changes in content requirements. For example, in cases where the advertiser didn’t issue a clear task — the result may become irrelevant. SocialMedia.Market will significantly reduce the number of cases like the one described above with the help of Smart Contracts and fair dispute solution.
FEATURES OF SOCIALMEDIA.MARKET FOR AGENCIES
In addition to the above listed benefits, SocialMedia.Market will provide opportunities in extra earnings for marketing agencies. Any agent will be able to become a partner of the platform and receive commission in Social Media Tokens for the provision of additional services for advertisers’ marketing campaigns or become a personal manager to Influencers.
SocialMedia.Market will be a convenient tool for searching and managing business opportunities. With the help of service agents, one can easily manage the schedule of advertising content or check the effectiveness of advertising campaigns using the extended set of tools, anytime and anywhere.
Read more here: https://socialmedia.market
