Successful influencer marketing campaign: KPI’s, measurement and blockchain

In a modern world, overcrowded with brands, you have to stand out to become not only visible but successful. In Lewis Carrolls “Through the looking glass, and what Alice found there” Black Queen say to Alice: “Now, here, you see, it takes all the running you can do, to keep in the same place”. This quote matches digital marketing perfectly. Brands have to be original and fresh to keep themselves in customer’s awareness.

Last few years the most effective platform for brand presentation is social media. Different ad-blockers make direct advertising inefficient, as the majority of messages are never seen by users. So the influencers that possess a power to shift their audience opinion come to the first stage. The necessity of including influencers marketing into advertising strategies became obvious to even the most conservative companies. However, how to create a successful influencers marketing campaign? Here are some tips.

1. Become clear with a goal

Whether you want to present your brand or increase your company’s recognition, start with setting 3 rates: target audience, budget and wanted Key Performance Indicators (KPIs). KPIs could, for example, consist of customer reach, amount of views, click-through of sales.

2. Choose a Social Media Channel

Bright and dynamic videos will perfectly match YouTube and Facebook, and gorgeous photos will be best for Instagram. Decide what are you good at and choose the platform accordingly to your strong sides.

3. Select an influencer

Your influencer style, voice and modus operandi has to be compatible with your brand. This person will present you to a sufficient amount of people, so be accurate and careful choosing your representative. Make a thorough research of all the channels your future influencer maintains to be sure that his reputation and manner of speech won’t harm your brand.

4. Use all the platform you got

When using an influencer marketing be ready to spread the message all over your social media platforms. Wide promotion of posts will increase the audience reach just like echo increases the power of sound.

5. Make measurements

You’ll never know the result of efforts if not measuring alterations. Check out the KPIs you defined in the beginning, look at the ROI and progress. Measurement will help you understand what content is performing best and what changes in strategy must be applied.

6. Use blockchain for transactions

Blockchain technologies help to facilitate payments sufficiently. Transactions via blockchain are faster, safer, cheaper than intermediaries and don’t depend on location or type of currency. And usage of Smart Contracts could reduce human interference in executing payments after fulfilling the obligations.

SocialMedia.Market platform is created to make influencers and advertisers cooperation more simple and convenient. The complex system of tools and usage of blockchain technologies lifts influencer marketing to the new level of transparency. Going step-by-step through the tips listed above you will set an effective and high-proficient marketing campaign and SocialMedia.Market reduces the time needed for it.