Why do you need YouTube marketing for your business

Video content is clearly one of the most effective marketing instruments. It is so useful nowadays that professional marketers consider Video Marketing to be the best way to reach a target audience and deliver the necessary information. But why exactly do you need it for your campaigns? The vast majority of the audience is susceptible to visual communication, therefore such content naturally affects everyone. Video content is much easier to grasp than regular text and it helps to attract attention to your product in the informational noise on the web. If your company is using video to build the brand, Youtube is a must for you.

The advantages of video marketing are clear. If people find your video interesting, appealing, and helpful it might get viral very quick and boost your brand awareness. This viral marketing advantage can give your brand a ripple effect when viewers share your content with friends, family, and colleagues. Youtube also can reach much more people than regular TV and cable because of its worldwide accessibility and independence.

If you decided to promote via Youtube you should follow the first and biggest advice: please, don’t oversell. Selling a product is the end goal of every profitable business but Youtube is a social media, and social medias do not sell themselves. You need to inform, help, explain, and research. And remember that all you need at the start is a good connection to the internet, high-res camera, PC or laptop and.the most important thing — a creative and active mind.

To get results from Youtube you don’t need to spend tons of money on paid video ads. It’s enough to follow these easy steps:

1. Optimize your Youtube channel for your preferred subscribers. Your potential followers should clearly understand from your home page who you are, what’s your channel is about and what interesting and useful stuff they can find here. Make sure that you have a short and straight to the point channel description, recognizable and relevant intro at the start of every video, a short trailer describing your brand activity on Youtube and comprehensible structure of playlists.
2. Create a vivid 30-second trailer to attract new users. We recommend to follow 4 simple steps for it: start by addressing your audience, describe your channel, introduce yourself and explain why people should trust your advices, and invite them to subscribe at the end of your video. Remember that your current subscribers will see recommended videos instead of a trailer, so check if recommendations are organized well.
3. Publish new content regularly, like it’s Saturday’s evening news. This way you’ll form a habit to anticipate your content on the regular basis.
4. Encourage people to sign up. Many people don’t notice a Subscribe button or don’t understand what the Subscription means. Make it clear to them in your trailer and videos. For example: ”If you want to watch more free videos about business development, click “Subscribe” button on this video.”
5. Create well-designed playlists to help users navigate through your channel. Playlists are an extremely important part of marketing on Youtube. The goal is to stimulate users to watch as many videos as possible. Playlists also affect two SEO ranking factors: view length (video retention and estimated minutes watched) and duration of viewing session (pages per session). Don’t forget that you can add videos to playlists automatically.
6. Add a short description to the video to increase the number of views. One of the most common mistakes beginners make is to copy the video title to the video description. Instead, we recommend creating a description that will be supplementary to the main title.

The last but not the least: analyze your subscribers and their reactions and behaviors through the Youtube’s own statistic tools and 3rd-party instruments. Keep in mind that such metrics as audience retention and average percentage viewed are more important than the overall number of video views. You should understand what holds your audience, what makes your viewers want to recommend your channel and what could alienate them. Analytics is the only way to research it and find out the answers.