Why does advertising with influencers really work?

Aleksandra Morozova
SocialMedia.Market
Published in
1 min readDec 5, 2017

Influencer marketing turns into one of the most profitable ways to promote the brand in social networks. Advertising with popular bloggers is becoming a global trend among marketers. According to statistics 97% of marketers are going to increase their advertising budgets for this type of promotion next year. But why does advertising with influencers really work? Check the explanation below.

For more information about State of Influencer marketing check SocialMedia.Market Research:

http://smm-300.front.rghub.pro/assets/pdf/SMM_Marketing-Research_eng.pdf

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Aleksandra Morozova
SocialMedia.Market

Marketing Manager. I always search for creative solutions for business and products and believe that the key to each success story is the people.