Made to Stick, Part 3

Sticky ideas are Emotional.

Important quetions to think about: What stories resonate? How do you appeal to your audience’s identity? What do you need to communicate about your organization that appeals to your customer’s identity?

Be a part of the conversations that are critical to your audience’s identity.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.