Threadless Interview

Tara Hunt over at Horsepigcow has a brief but poignant interview up with the founders of Threadless as part of her Whuffie Factor series. Tara defines Whuffie as: the store of social capital that is the currency of the digital world. In short, it’s the secret sauce of Web 2.0 companies who have learned to cultivate and work with their communities to create a successful online business. And as one of the premiere community-powered online businesses, Threadless has set the bar in defining how to build community, empower users, reward customers and harness their “Whuffie” to create a dynamic web company.

Via ExperienceCurve