What’s Next in Advertising & Marketing
Published in
1 min readMar 24, 2008
Paul Isakson has put together a great deck about what’s next in advertising and marketing. One slide in particular captures the ethos of his presentation, and is one that I wrote about several months ago as well:
“We’re not in the business of keeping the media companies alive,” Mr. Edwards says he tells many media executives. “We’re in the business of connecting with consumers.”
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