Changes in Most Valuable Sorting

At SocialRank, we are always finding new ways to deliver our users the most comprehensive metrics. We have carefully created algorithms to present data exceeding what is readily available through standard medium analytics.

When sorting through your audience, we offer the ability to discover your “Most Valuable” followers.

Our original formula to pinpoint what characterizes a follower as “Most Valuable” included the total number of followers, the follow-to-following ratio, and a small number of neighboring metrics.

We have now included Audience Engagement as a large part of what determines a follower’s value.

Including the audience engagement (i.e. Total Retweets and Likes on Twitter and Total Comments and Likes on Instagram) will strengthen the degree of value presented with these followers.

If a brand is actively searching for a micro influencer to spread awareness, a user that holds an impressive following and ratio may still lack the involvement your organization requires to consider the relationship opportune. This involvement is driven from the activity with their own personal following, rather than their interaction with the account being run.

We at SocialRank feel that the new and improved formula will help brands and individuals discover the greatest potential value in whatever they’re searching for.

Note: The changes will take a few weeks to fully take effect. In the meantime, some accounts have the new equation and others will be cached with the old — it will stabilize shortly.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns — we want to hear it all!