Engagement Rate Updated

Kharly Stauber
SocialRank
Published in
1 min readJan 19, 2018

SocialRank has implemented a new formula for Engagement Rate. On every profile card, you will now see an updated percentage:

Twitter

The sum of (Average Retweets + Average Likes) divided by the total # of followers

Instagram

The sum of (Average Comments + Average Likes) divided by the total # of followers

The updated equation will allow users to gather a more uniform and accurate assessment of their account’s engagement rates.

If you want to use the Engagement Rate sorting option, you will need to refresh your account.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns — we want to hear it all!

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Kharly Stauber
SocialRank

Account Manager at SocialRank | Cle — NYC | Good reads and left overs