Hijacked Holidays with SocialRank

SocialRank provides bottomless opportunities in pinpointing granular, audience data for professional use.

As we approach the holidays, digital marketers prepare on-brand, themed content to engage their following’s seasonal spirit with their product or service.

With the restraints of audience preferences, demands of political correctness, and the limited number of nationally celebrated occasions — it can be difficult to broaden content.

Hijacked Holidays are a great way to curate content when you or your company are looking to post deviant material and a fun way to engage. National Ice Cream Day, Wife Appreciation Day, Make a Difference Day, each year holds hundreds of offbeat topics to celebrate. Tying these celebrations into your own material can open doors to generating more frequent content and attracting greater involvement from your audience.

For example: In 2018, June 3rd is National Cancer Survivor Day.

Those having beat cancer often share their journey on their social media platforms, many having key words like “survivor” or “beat ___” in their bio’s or personal content. Using SocialRank, a company is then able to use filtering to locate individual survivors in their following, and honor them appropriately.

A company could use these features to commend their strength, recognize, offer product or service, or simply thank them for being an active audience member in their efforts. Users could also contact these individuals for personal stories and their relationship with the brand.

Hijacked Holidays can be light, comedic, tie into your account’s personal mission, and introduce your team to an entirely new method of engagement.

Holiday Insights, Time and Date, Days of the Year, and Giftypedia are all quick and easy sites to search through holiday listings.

It’ll be best if you apply these tips beginning tomorrow — for today is National Lazy Day, and we’d never ask to disrupt your lethargy!

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns — we want to hear it all!