How To Measure Partnerships using SocialRank

We often refer to SocialRank as a blank canvas because of the endless ways our clients use the product. One of the popular use cases we’ve seen is for measuring partnerships.

If you’re looking to measure partnerships you have with an influencer, another brand, or even just looking to compare your own accounts follow the below instructions.

Step 1: Run both your account and the partner account. (Unless you have access to both accounts, you’ll need SocialRank Market Intel, which allows you to run any account.)

*pro tip: you can also set filters to analyze specific data points, ie: to track followers you’ve gained in New York you can run a search for it using the Location filter.

Step 2: Using the Compare Accounts & Lists filter, look at the view for followers in common between the two accounts and save list as ‘@account + @partner_account overlap MM/DD/YY’

Step 3: Set a timeline for tracking changes, i.e weekly / monthly. Then refresh each account and repeat Step 2.

Step 4: Click on one of the lists to go into that view and then using the Compare Accounts & Lists filter again select the other list. You can then select the option to see which users you’ve gained.

SocialRank allows you to not just see how many followers you’ve gained but also delve deeper into exactly who these followers are. Whether it’s tracking data points such as location, verification, or specific topics the audience is talking about; you can get a lot of useful insight.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns — we want to hear it all!