Power User Tricks: Influencer Discovery
SocialRank has aided a number of companies and individuals in discovering micro-influencers to partner with their brands.
Micro-Influencers can be bloggers, Youtube stars, a popular Instagram account, or a frequently retweeted Twitter, typically ranging between 5k-100k followers.
These 5 filters are a fast and simple way to locating your newest micro-influencer:
- Number of followers
Organize the range of followers you would prefer your talent to hold. At times, funding a large number of small influencers can surpass the value of a single celebrity.
2. Followers/Following Ratio
Though a user may have 35k followers, if they follow 50k accounts, their account loses value. A following of 35k while only following a few hundred can make an account far more influential.
3. Verification
The majority of micro-influencers will be unverified. The idea is to find talent that is both popular yet commercially undiscovered.
Note: Gender and Verification Filters are only available on Premium and Elite plans.
4. Bio Keyword
Search for relevant, industry exclusive terms the influencer could have used to title themselves.
5. Words, Hashtags, Emojis
Similar to their Bio, search for keywords, hashtags, and emojis that an influencer in your particular market would commonly take advantage of.
SocialRank is an easy-to-use tool that can lead your company to discover exactly what they’re looking for.
As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns — we want to hear it all!
