Social.Snapshot- 08.17.16

Happy Hump Day!!!

After the success and popularity of its Mac n’ Cheetos, on August 15th Burger King launched its newest food mashup, the Whopperrito, nationwide. Yesterday, Buzzfeed released a video trying it out.

Trending

• Zac Efron Surprises Simone Biles: Olympic gymnast Simone Biles has a huge cardboard cut out of Zac Efron, so it goes to say she’s a huge fan. Yesterday, Zac went to Rio and surprised her in person. (Read More)
• After Colliding, Runners Help Each Other Cross Finish Line: New Zealand and U.S. runners Nikki Hamblin and Abbey D’Agostino embody what the Olympics are all about. (Read More)

• Gold’s Gym Franchise Body Shamed Women: Crisis sparked by a Gold’s Gym Egyptian franchisee who created a social media post that showed a pear and said “This Is No Shape for a Girl.” (Read More)

• McDonald’s Including Fitness Tracker With Happy Meal: McDonalds is encouraging kids to get moving with a new “STEP-it” fitness tracker. It will advertise the tracker on TV and include it in pre-roll ads on YouTube. (Read More)

Social Media

• Pinterest’s First Video Ads: Using the site’s recently launched video player, brands can now run paid video ads that look like animated posts.Video ads mimic Pinterest’s existing cinematic pins, which let users fast-forward or replay a scene by swiping up and down the screen. (Read More)
• Snapchat is buying “Vurb” for $200 million: Vurb is an app that basically helps you plan your social life: Giving recommendations on what you can do in your local area, offering ways to talk to your friends, and letting you search for activities and services. (Read More)

Awesome Ads

• Heinekin’s New Spot “The Canvas”: The spot is part of the international brewer’s years-long push that promotes urban pride, creativity and revitalization. (Read More)

• Planned Parenthood Reminds Viewers of its Many Services: Most conversations that revolve around Planned Parenthood end up in heated debates, with people forgetting the many exams it offers, so a Seattle Agency created this ad to show the many reasons people go to Planned Parenthood. (Read More)