Social.Snapshot — 08.19.16

IT’S FRIDAY! Who’s ready to salsa into the weekend like this cool guy?

Trending

• Frank Ocean Finally Releases Album: Yesterday at 12 AM Frank Ocean dropped his visual album “Endless” and Twitter flipped out. (Read More)
• The Ryan Lochte Drama: Here is a timeline of the ongoing Ryan Lochte robbery saga (Read More).
• Self-Driving Cars to Pittsburgh: The Uber-Volvo agreement entails a $300 million program to develop self-driving vehicles by 2021. (Read More)
• Teens Pretend To Be Pregnant Using Watermelon to Sneak Snacks Into A Theater: A group of friends used saran wrap and duct tape to sneak watermelon into the movies and I’m still laughing. (Read More)

Social Media

• Facebook‘s ‘guided tour’ of 360-videos: Facebook’s new “guide” feature allows users to highlight specific portions of the video before posting it. With the new tool, anyone who posts a 360 video on Facebook can identify the specific parts of the clip they want to direct users to during the video. (Read More)
• 3 Brands Using Facebook Effectively During the Rio Games: Brazilian brands Skol, GE, and Bradesco have created unforgettable mobile experiences for Olympic viewers. (Read More)
• Study Explains Why New Moms Post Nonstop on Facebook: Findings have shown that when women felt more societal pressure to be perfect mothers and viewed motherhood as central to their identity, they were more likely to share child-related updates and photos. (Read More)

Awesome Ads

• New Buick Spot Stars New Girl’s Max Greenfield: Molly Peck, Buick’s marketing director says, “[Greenfield] really embod[ies] the values of our brand: warm, likeable, funny and smart, with wide appeal.” (Read More)

• FiberFix Just Made 2016’s Most Epic Product Demonstration: The ad has racked up 3 million Facebook views in a single day with no paid media to support it. The stunt shows a man driving a duct taped car over cliff. (Read More)