What is B2CG?

Sandesh Soni
societykart
Published in
1 min readJun 2, 2020

We have heard major terms B2B, B2C, C2B.

We coin a new term B2CG (Business to Consumer Groups)
Here we aggregate a group of buyers, so we reduce on logistics cost and in term give them better deals.

A few Advantages of B2CG
1. We do save on fuel and transportation costs.
2. This enables less moment of delivery person, so its easy to screen visitors and sanitise the vehicle regularly.
3. From marketers perspective, you need to explain less about the product.
4. This reduces storage time of goods.

Why use word B2CG over B2G?
B2G stands for Business to Government. We cater consumer groups so its B2CG.

Do people find this useful?

Yes, they do. Few years back I conducted a group deal on AirConditioners bringing interested buyers together. We needed almost a dozenful of ACs. Everyone was able to gather best deals from different vendors. We made a few mistakes, so it didn't go further; but I realised there is a potential and need for this platform.
Not just electronics, I experienced people do group deals on fruits and grab the best deals. Both seller and consumer are happy.

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