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Los Angeles Lakers Announce Official Sponsorship With

24 NBA Franchises have now joined’s mission to enhance global fan engagement

LOS ANGELES, OCTOBER 15TH: The Los Angeles Lakers are proud to announce a new official team sponsorship with, the leading global blockchain provider for the sports and entertainment industry.

Starting with the 2021–22 season, will be the presenting sponsor of the Los Angeles Lakers Facebook Group, where die-hard fans live and breathe all things Lakers. Once a member of the official fan group, fans can chat, post and view content from other fans, as well as attend virtual events sponsored by will also be featured across the Lakers Twitter polls, allowing fans to vote on a variety of team focused topics. Driving brand awareness for will be supported by leveraging highly visible TV signage.

“As an organization that places great importance on serving and engaging with our fans, we are excited that has a shared perspective and will help support our initiatives to serve the Lakers fanbase,” said Tim Harris, President of Business of Operations, Lakers.

Alexandre Dreyfus, CEO of said: “The Los Angeles Lakers are one of the most prestigious brands in sport and I’m thrilled to be working with them as rapidly expands into the U.S. market. What an awesome way to round off another great incredible week of growth.

“We’ve laid down some really significant foundations to take fan engagement to the next level in U.S sport and we couldn’t be more excited about what’s to come next.”

The Lakers join a 90+ strong network of major international sporting properties on the roster, which also includes European soccer giants FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Valencia Manchester City, Inter Milan, Arsenal and the Argentina and Portugal national soccer teams, as well as a number of leading teams from F1, esports and cricket. is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with and monetize their global fanbases.

The partnership is part of’s growing expansion into the US sports industry. The NHL’s New Jersey Devils became the first U.S. sports franchise to partner with in late April, before MMA promotion company UFC® announced plans to launch a Fan Token on in May. The Lakers become the 24th NBA franchise to partner with has major global expansion plans and will increase their existing presence in Europe, while targeting many more Fan Token launches in the USA, Asia and South America with the world’s leading sporting properties. has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires in 2021. The company will open a new office in North America in the near future.



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