Digital Marketing: Not Your Usual Marketing
Along with the advancements of technology, many life aspects changed. Sales activity does not revolve around just television, radio, newspaper or billboards anymore. Like we all know, media has evolved (from old media to new media), so the way we do promotions or advertisements also changed. So you shouldn’t be surprised at the advertisements that are circling around the internet, especially social media.
This transformation can be seen from all the phenomenons and trends that are happening on social media, such as challenges and endorsements. You probably hear those two words many times already because when you open Instagram, product endorsements are everywhere. Same thing with YouTube and all the challenge videos there. With an increasingly accessible “world”, don’t be surprised when a lot of things are being pushed into your life more and more, even when you don’t realize it!
Because of this, there’s now a thing called digital marketing, where every marketing activity are done online. As if its answering the call of the people for effectiveness and efficiency, inbound marketing model comes in various forms, from special ads to campaign created to connect with consumers.
The power of digital marketing is no joke. With various ways and mediums, such as influencers, social media, special ads, etc. digital marketing is able to smoothly make you buy and use a product. You also tend to buy stuff that are marketed by influencer, whether you realize it or not. You’re also haunted by lots of ads from the internet. For example, if you like fashion, don’t be surprised if there’s fashion ads all over your gadget.
All this can happen because, again, the internet provides us with with something sweet, which is accessibility. Every single thing done on the internet can be tracked. This is key to digital marketing. It can find out not only your interest on some products, but also as a success indicator and make budgeting effective. Digital marketing makes ROI (Return Of Investment) become clearer to analyze and even more detailed.
