Digital Era: The Effortless Era

Like the famous quote Everything changed when the fire nation attacked, the emergence of the internet has changed a lot of our daily lifestyle. The digital era comes with a very sweet deal for us, which is a practical and a very easy way of acquiring information. Who doesn’t need information in this digital era? The more up-to-date you are, the cooler you become.

Back then you would need to go through a lot to get what you need. Now, with a single click, you can immediately get whatever you need. Even if you want to find the love of your life, you would only need to swipe your smartphones. If the internet doesn’t exist you would probably have a very hard time doing any kind of activities. Its becoming easier and easier to fulfill what we need as a human.

Innovations is always ongoing to maximize the ease and speed of getting information. According to APJII research data in 2017, there are 146.32 million of Indonesian (from a population total of 262 million) that uses the internet. We can say that the internet has become key to support the lives of people these days.

The lifestyle of internet users will prefer effective and efficiency. This is a chance for businesses to innovate accordingly, because this means that consumers are raving for speed and efficiency. Starting from shopping, travelling, transportation, food delivery, etc. the offer should be made as interesting as it can to deliver what consumers want.

The digital era in a way tells society to take part in it. The easy and practical way to get information is a must-sell product in this era. That’s why there’s a need for conscience to be involved in the digital world from both consumers and businesses because the world is going to move faster and things are going to get easier for us people. You don’t want to miss anything, right?