Meme: The Ultimate Advertising Tool
Meme, meme and meme! It’s almost guaranteed to see one whenever we open up our social media apps. They’re usually jokes that are trending on the internet, although we do sometimes see something out of the box. They’re something that doesn’t require a lot of attention yet still eye-catching.
People’s attention span is getting shorter by the day. Most people don’t like looking at one thing for more than a minute. It’s pretty sad when you think about it, but it shows that everything now has to be quicker and more precise than ever before.
Memes are exactly that. A quick read and precise content. Even though it is usually used as a mean to tell a joke, it’s short, has a memorable template and will most definitely capture the interest of the target audience. And it is also extremely easy to make. You can even make it on your smartphone, as there are a lot of meme maker apps ready to be downloaded.
Utilizing Meme
Quite surprisingly, memes can be used for a lot more than telling jokes. It is actually a very great marketing tool. Think of it as a canvas with a how-to-guide. It’s so simple, all you need to do is just plug your company logo on a meme template and everyone will be looking at it and many will definitely be interested. You just need to find the right template to use and you’re good. Just be careful not to use a meme that are old or out of style, as people will start scrolling through it faster since they’ve seen the template too many times in the past. These are called dead memes.
A prime example of a company utilizing memes as an advertisement tool are gaming companies on facebook. Games like Dragon Nest M are using memes very effectively, we can barely even find ads from them that are not memes. They also renew their memes from time to time so they will not be using dead memes. The results of doing it? They are currently the #4 top grossing mobile game on Google Playstore, with over 5 million downloads.
Be a Memer!
We learned that memes, no matter how stupid it looks, can capture people’s attention very effectively. We also know that it is very easy to make. There’s even a meme maker app on your smartphones ready to be downloaded. It all comes down to your creativity. Now it’s up to you to use it and reap the benefits from it. Stay creative.
