Never ask two questions in an email…

Jeff Keating
Software Developer to CTO
1 min readMar 26, 2023

Maybe this lesson seems a bit “cheeky,” but it makes the list. Never ask two questions in an email. I still make this mistake, and if I had vacation accrual for every minute spent deciphering confused, half-answer responses to any of my “Please see below and respond in-line” emails in my career I’d probably be able to take every month of January off for the rest of my life… I, for one, am still learning this lesson. You may have several things you want to ask, just don’t do it. One email, one main point. One email, one question. This single change will amplify your effectiveness in your life, and your career.

And don’t stop there. There is a second layer to this lesson. Apply it everywhere, and to all of your communications whether they be verbal, visual, or written.

Making a presentation? One main point per slide. Any more and you are wasting space. Take this to the extreme and you will be happy with the results — one main point per presentation!

Having an important 1–1 with someone? Bring one main topic, question, or point to the conversation. Anything else will get lost.

Here’s why: You do not control how others think. You do not decide where they focus, what they remember, nor how they interpret your intentions. So, be mindful, and help your information-recipients. Give them one thing to absorb. Let them respond to one point only. The impact and effectiveness of your communication will increase dramatically.

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Software Developer to CTO
Software Developer to CTO

Published in Software Developer to CTO

These “Lessons Learned” are from my 20-year journey. They are intended to be easy to read, and helpful; aimed at an early-career technologist who may be thinking about moving into management, with an eye towards becoming a CTO.