Tackling the Problems of the Airline Industry
Air travel is the preferred transportation method of lots of passengers and they enjoy the efficiency and convenience that airlines can offer them. However, since airlines are dealing with increased competition, they are constantly looking for new ways of attracting passengers and making the flying experience even more enjoyable while minimizing their overhead costs. Let’s take a look at some of the problems the aerospace companies are dealing with and how aviation software solutions can come to the rescue.
Hassle-Free Booking

The flying experience begins with booking tickets and comparing flights. The customers are looking for very specific information and the airlines need to be able to provide them with what they are looking for expediently. The booking system offered by Norwegian Airlines is a great example. Not only can it provide timely price calculations and allow customers to browse through the flight calendar, but it includes more even more advanced features such as third party discounts and reimbursements. Norwegian flies to more than 250 destinations worldwide and in some situations, a portion of the flight is discounted by the government.

For example, the Spanish government splits the cost of the flight for their residents who live on the islands off the coast of Spain and are looking to travel to continental Spain. The customers would like to receive a price with the discount already included which means that the airline reservation software must account for such conditions. Airlines will have to do even more to make sure that the customers receive the information they are looking for such as free baggage allowance, available seat upgrades and any other ancillary details. Otherwise, the customers will have to call the customer service department to obtain the information which is very time-consuming.
Business Intelligence
The airlines have a tidal wave of customer and personal data coming in every day and they have to be able to harness all of this data to extract actionable business intelligence. As far as the customer data is concerned, airlines can use this data to predict and model customer behavior thus allowing them to create more personalized offerings. Such an approach would increase ticket sales and increase upselling opportunities such as onboard amenities and baggage fees.
In addition to customer data, the airlines get a ton of information about the performance of their aircraft and their employees as well. Such information can be useful for things like preventive analytics. The data can be analyzed to detect patterns when equipment is likely to fail and needs to be replaced. This will increase the overall safety and will also decrease flight delays.

Incorporating the EDW
We already mentioned the deluge of data airline companies have coming in, now they have to find ways of reporting and analyzing the data which is an important part of business intelligence. This will allow them to unlock the full value of the data they obtain. While some of the top tier airlines have made great strides in this regard and are already using the data they obtain to create business opportunities and create a business advantage, a lot of companies still have multiple versions of siloed data. An EDW would allow airlines to build and improve their relationship with customers and segments them better and provide more of a customized experience.
There are many challenges associated with creating an EDW:
- Multiple Data Sources For Passenger Data — This includes bookings from airline web portals and mobile devices, travel agencies, OTAs, etc.
- Multiple Internal Repositories For Passenger Data -Passenger service system, departure control system, flight layover app, customer data warehouse, flight scheduling software.
- Historical Data From Legacy Systems That Need to Be Modernized or Retired — Flight and booking data, loyalty transactions, flight operations management software.
While it may require time and cost investments, the information obtained could end up saving money and preventing damage to the reputation of the brand.
Environmental Concerns

An increasing amount of companies are making sustainability a priority simply because of corporate responsibility instead of government regulations. While airlines need to set ambitious and achievable goals, they also need to track and monitor their progress. This is another area where advanced data analytics could play a huge role because it could identify areas of improvements. Furthermore, aircraft analysis software could identify unsustainable processes that must be adjusted immediately as well as things that can be changed over time. Regardless of what the priority level is, the important thing is to have benchmarks on their way to the goal.
Also, it is important to share the results of their work because it shows everybody that they are serious about sustainability and the company, as a whole, is accountable. This means that executive buy-in will not be enough. Everybody down the line will have to do their part if they truly want to make an impact.
Future Success Start Today
All of the problems that we listed above can not be solved overnight. A lot of careful planning is required to create the airline software that will fit each company’s specific needs. However, there is no point in leaving potential business opportunities on the table. You have to start working on the solutions today in order to account for potential issues and delays that will prevent you from keeping up with the competition. Given the fast-paced nature of the aerospace industry, it is very important that you be able to adjust to changing market conditions and regulations. If you have an aerospace software in place that gives you the flexibility you need to take advantage of your positioning today, you will have an edge on the competition. Customers are constantly looking for the most tailored experience for their needs and the airline that can woo them the best will win every single time.
Find more about aerospace software solutions on https://www.softwarium.net/

