11 Diverse Startups Win at 2020 SoGal Global Pitch Competition Finals

Hannah Kate Kelley
Apr 2 · 7 min read
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Featuring Dr. Roshawnna Novellus, CEO & Founder of EnrichHER. Photo by Kathryn Lane Photography.

*Due to the spread of COVID-19, which has changed the globe since our competition, we’re highlighting special opportunities from 2020 SoGal Global Pitch Companies and three SoGal Ventures portfolio companies. SoGal supports women-owned and diverse-owned businesses, especially in times of crisis.

Bold Health has a free app for anyone experiencing IBS issues during the COVID-19 outbreak. PurelyB took 18% off their Traditional Asian Superfood blend known for its immune strengthening properties. Eterneva created code SOGAL for $100 off their ashes to diamond memorial Welcome Kit. EnrichHER offers 10% off of Women Who Lead Digital Conference with code WWLSOGAL. See ROSE Go is a plus size fashion brand with 20% off site wide with code WFH20. Angela at Notarum is offering free access to their workflow, collaboration and analytics tools. Rosy offers 20% off Rosy Premium subscription until April 19 so you can stay home and prioritize your sexual health. Fiveable is prepping AP students during COVID-19 school closings. Real (SoGal Ventures portfolio company) made all their salons, events, mental check-ins free & digital. EverlyWell (SoGal Ventures portfolio company) is working with the LA mayor’s office to offer COVID-19 test kits to seniors and homeless people. Anomalie (SoGal Ventures portfolio company) is teaming up with SoGal to get medical masks to healthcare workers in need.

Cherry Blossom Intimates Co-Founder Jasmine Jones pitching at the 2020 SoGal Global Pitch. Photo by Kathryn Lane Photography.

We’re on a mission to close the diversity gap in entrepreneurship. After the 2020 #SoGalGlobal Pitch, we’re one step closer.

SoGal Foundation is thrilled to announce eleven women-founded startups won investment prizes at the 2020 SoGal Global Pitch Finals on February 29.

SoGal Foundation hosted the final global round of the largest worldwide startup competition for early-stage women and other underrepresented founders with on-the-spot investment of $600K. The finals were made possible by the support of our generous sponsors Draper University, PayPal, Perkins Coie, Genki Forest, True, Bespoke, eBay Foundation and Techstars. Their dedication to closing the diversity gap in entrepreneurship and investing allowed SoGal to receive over 1700 startup applications from 61 countries (that’s a third of all countries!!) and evaluated 330 live pitches in 25 international cities to source the 60 finalist competitors.

On Saturday, February 29th, 60 regional round finalist startups traveled from Africa, Asia, Australia, Europe, and all parts of the US & Canada to Silicon Valley to compete for a portion of $600K. It was an amazing day, packed with fascinating pitches including a 3-D printer to create pre-surgery, practice organs for surgeons; a hijab and turban-friendly sportwear manufacturer; a hijab and turban-friendly sportwear manufacturer; a network of fully equipped pumping facilities; a recycling process transforming plastic waste into bricks for road and house construction, among many others.

Founders also participated in a 3-day startup boot camp before the pitch, featuring a sales workshop, executive recruiting workshop, investor panel with women from top VC funds (Andreessen Horowitz, Lightspeed, Techstars, and Hustle Fund), culture building workshop, entrepreneur mindfulness exercises, panels where we heard candid advice from founders, press panel (Vice Media, TechCrunch, Forbes and Tech Buzz China), a yoga session, a growth strategy workshop, and a gender inclusive product workshop.

Photo by Kathryn Lane Photography.

Eleven companies won investment capital and prizes, beginning with ashes-to-diamonds memorial company Eterneva, who won $250K from SoGal Ventures as the top prize. Loved ones, including pets, can be transformed into diamonds using just their ashes or hair. Adelle Archer, who pitched for the Austin-based company, co-founded Eterneva after losing a beloved friend in order to “memorialize a remarkable life”. Archer says:

“SoGal has created such an incredible community of female founders and female-focused investors — I don’t feel like I’ve found that community anywhere else. It’s a tribe that gets the human need behind what you’re building. I’m delighted to have SoGal on our CAP table and tap into such a powerful community that will become our evangelists and our backers on a mission to change our culture around death, grief, and remembrance.”

Post-mastectomy undergarments startup Cherry Blossom Intimates received a $100K investment. Co-founders Jasmine Jones and Dr. Regina Hampton, FACS are changing the way women shop for post-mastectomy lingerie. Jones, who was just accepted to Fashion Institute of Technology Design Entrepreneur Program to continue developing a custom line of bras, says they are taking a two-pronged approach to growth with their investment: 1. developing post-mastectomy bras and custom prosthetics and 2. launching a national fitting tour with their prosthetics. Jones says, “SoGal has connected me with countless investors and customers. I am incredibly grateful for the opportunity.”

Women’s sexual healthcare app Rosy, interactive student tutoring platform Fiveable, digital self-treating IBS therapy Bold Health, senior wellness programming Welbi, and compostable foodservice packaging Lean Orb won $25K each. Color decor search engine Vishion, farming export platform 1Export, menstrual hygiene company Genesis, and redesigned rape kit approach RNA each won $10K.

“Winning the $25,000 investment opportunity in the competition was an incredible honor and signal that we’re onto something that could truly help all women,” tweeted Rosy Founder Lyndsey Harper.

RNA Founder Antya Waegemann pitching. Photo by Kathryn Lane Photography.

Additionally, stress management platform Neolth and Cherry Blossom Intimates received final round Techstars interviews for a potential $120K investment and program participation. Cattle diagnostic disease company Creative Protein Solutions won a $100K investment from Draper University, and cancer immunotherapy company Torigen won a scholarship to Draper University’s upcoming accelerator.

These startups range across a variety of verticals — from healthcare, tech, financial services, consumer goods, B2B, and beyond. All startups participating raised less than $3M, with at least one woman or self-identified underrepresented founder. All eleven winning companies are founded or co-founded by women.

“Almost all the pitches were 8s, 9s, or 10s,” says investor judge and Techstars MD Ethan Austin. “There were several fintech companies I am going to reach out to for our Techstars Western Union Accelerator and I’m hoping to personally angel invest in one company as well. Cherry Blossom Intimates and Eterneva’s pitches even made me cry!”

Out of 1700 applicants, 75.26% of founders self-identify as women, 60.4% people of color, 42.02% women of color, 29.16% black, and 8.22% LGBTQIA+. “Since only 2.2% of venture capital funding went to women in 2018,” says SoGal Foundation Co-Founder Elizabeth Galbut, “And less than .1% of funding has been allocated to black women since 2009, these applications represent the incredible and untapped potential of underrepresented entrepreneurs.”

SoGal Foundation & SoGal Ventures Co-Founder Pocket Sun delivers keynote speech to over 300 attendees. Photo by Kathryn Lane Photography.

“As a VC, I actually don’t care much about the technology you develop. I care about how technology is used to serve people, who you’re serving, and whether you’re serving them with love and empathy.” SoGal co-founder Pocket Sun said during her keynote. “Startups are our hope. We look to startups to be rebellious, to disrupt the status quo, to democratize access, and to show us new ways of getting things done.”

“I am humbled beyond words to be a part of SoGal,” said LA Chapter Lead Lauren Crist. “The value I’ve personally received from just 3 days in the Bay Area is immeasurable in many ways — with more than a dozen truly impactful connections made and reaffirming my passion to contribute more to a growing global community of incredible women founded businesses. Looking forward to all that’s to come!”

Here are some heart-warming SoGal shout-outs from the weekend:

April Domnguez, Founder and CEO of HANDSOME who pitched at the SoGal Global Finals, said, “Just got back from @IamSoGal and met so many inspiring women with bad ass innovative companies. It made me realize two things. 1 — When women are in charge people show up and things run on time. 2 — Beauty is about to take over the world.” She also wrote a heartfelt wrap up article with her takeaways here.

This year’s SoGal Global Pitch Finals proved that diverse founders are everywhere, eager for an opportunity to pitch their vital work. SoGal is bringing founders together through investment opportunities, startup-oriented education and invaluable connections that will last a lifetime.

The 2020 #SoGalGlobalPitch was a blast. We can’t wait to see what 2021 brings.

Photo by Kathryn Lane Photography.

To sign up for updates to our 2021 SoGal Global Pitch Competition, subscribe to our newsletter. Look out for us on Twitter, Instagram, Facebook and our website.

SoGal

SoGal Ventures is first female-led millennial venture…

Hannah Kate Kelley

Written by

Marketing & Communications Coordinator @SoGal Foundation

SoGal

SoGal

SoGal is home to 100,000+ women entrepreneurs and investors across 5 continents. Every day, we are working to redefine the next generation of diverse founders and funders, with access to capital, global grassroots communities, and education.

Hannah Kate Kelley

Written by

Marketing & Communications Coordinator @SoGal Foundation

SoGal

SoGal

SoGal is home to 100,000+ women entrepreneurs and investors across 5 continents. Every day, we are working to redefine the next generation of diverse founders and funders, with access to capital, global grassroots communities, and education.

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