Why We Made Sogni Free
By Mauvis Ledford, CEO of Sogni.ai
The AI image and video revolution is here, but the power to create with it isn’t in everyone’s hands. At Sogni, we believe it’s time to change that.
The truth is, creative AI has matured. It’s no longer just a novel roulette wheel. AI has grown beyond that experimental phase. Today, it can help craft a complete vision from an idea in your mind, turn rough sketches into fully realized works, ideate on fashion and color options, redesign your house, and so much more. The ability to harness this potential remains largely held by a few companies. These corporations lock you into perpetual, subscription-based plans, train proprietary models you’ll never directly access, and often harvest your data while controlling what and how long you can create. This isn’t how innovation should work, and it’s not the future we want to see.
That’s why today we’ve made Sogni free. We want to shift the world away from data mining, excessive privacy invasion, relentless tracking, and the looming threat of heavy-handed censorship and control. We believe in open-source models, personal data ownership, and a future where you control your AI experience and output, not some corporate entity.
A New Path for Creatives
For users, the choices in Creative AI has traditionally been limited to two main paths:
- Closed source: Subscribe to a closed platform that restricts your creativity, charges extra for privacy, controls how fast you can render, and how much you can render. These platforms often trap users behind paywalls and exert growing control over what you’re allowed to create, potentially using your data for other purposes. This familiar story has been replayed time and time again by big tech companies.
- Open source: Embrace powerful open-source tools — if you have the technical expertise to install, configure, and maintain them. For many, this remains a daunting task. The user experience often leaves much to be desired, catering primarily to tech enthusiasts while sidelining those who just want to create, not troubleshoot.
Today, we presents a new approach:
Sogni is a native application for macOS and iOS, fine-tuned for Artists and Creatives like you. We’ve taken over a hundred open-source creative AI models and packaged them into a single, easy-to-use platform that requires no technical expertise. With just a few clicks, you can bring your ideas to life — free from restrictive content moderation and even without the need for a constant internet connection. Your device, your creativity, your control.
How Free?
We believe creativity should be accessible to all. By developing a powerful, native app that runs directly on your device — like Photoshop or any other creative tool — we’ve kept costs low. The AI space has long been dominated by paywalls and closed systems, we’re here to change that. The potential of AI is too transformative to be locked away and metered to the masses.
Sogni is our gift to creators everywhere. No hidden fees, no ads, no data tracking, and no unnecessary restrictions. It’s AI designed for you, to create on your terms.
A Future Built for Creators
Rendering on your local machine means you have full control over your creative process, with no one looking over your shoulder or metering you, but what if you need an extra performance boost?
Looking ahead, we’re working on Sogni Swarm, a decentralized network where users can help each other accelerate renders using the collective power of everyday people like you. This optional feature will allow you to render images faster when needed, while supporting a global creative community.
We’re excited about what’s coming next, but today is about what’s already here — Sogni, free and in your control. Download it today, and start creating without restrictions.
The future of creative AI is open and free — and with Sogni, it’s now in your hands.
