Jesus Is Not a Brand

Should churches use social media ad campaigns to “convert and recruit?”

Photo by Kon Karampelas on Unsplash

Last week writer Josh Wilbur, in an article at Slate, described the recent trend of churches using targeted advertising on social media platforms to “convert and recruit” people to Christianity.” As Wilbur explains,

“Churches of all denominations are using Facebook and Instagram ads to reach pinpointed audiences in their…