Founder & Chief Everything

Wherein I introduce myself, and express my intentions regarding this startup blog.

Benji Smith
Solo Founder Magazine
2 min readMar 15, 2017

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photo credit: Dariusz Sankowski

Hi, my name is Benji Smith, and I’m the founder of Shaxpir.

I’m also the product owner, software architect, UX designer, full-stack engineer, growth hacker, social media manager, customer support agent, and computational linguist.

Yesterday, I launched a new product. It was a pretty good day!

Yes, this a bootstrapping young pre-seed startup, and I’m the person who does literally everything! I’ve been running this company for more than two years — with no co-founders, employees, accelerators, or investors — so I’m a bit of an oddity in startup-founder land.

But please take my word for it: Contrary to popular opinion, being a solo founder can actually be intensely satisfying. If you’re a creative, ambitious, empathetic person with a true passion for doing your life’s work, and if you have a deeply-rooted optimism for humanity, then the life of the solo-founder can be very gratifying indeed.

Of course, there are bumps in the road, but that’s always true anyhow, so don’t let it get you down. Chin up :)

Here in Solo Founder Magazine, I want to tell you everything about my startup experience: designing a product, raising capital, searching for collaborators, scaling the company, building social software, talking to users, pitching to investors, and generally trying to become a better person.

But the thing I’m most excited about is making tools (and toys!) for creative people, working on their craft. There’s something doubly-satisfying about stretching your creativity to design the best kinds of creative tools for your fellow artisans, and then making the craftsmanship of creative tools into a craft of its own.

So I’m going to spend a lot of my time in this blog talking about a subject that doesn’t get much attention: the design and engineering of tools (and toys!) for creative folk.

Whether you’re a solo-founder or an aspiring entrepreneur, a software engineer or UX designer, an author working on your first book or a seasoned novelist — or maybe even a curious investor — I hope you’ll be interested in following along. This is going to be fun!

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Benji Smith
Solo Founder Magazine

Founder of @ShaxpirHQ, Author of Abandoned Ship http://amzn.to/1z609Qw , Loving husband of @emilylaumusic