A lot of startups choose to defer the “pricing question” because they don’t think their product is ready.
Something I hear a lot is that an MVP is by definition embarrassingly minimal.
How can you possibly charge for it.
First, a minimum viable product is not synonymous with ahalf-baked or buggy product.
Your MVP should address the top one to three “must-have” problems customers have identified as important to them. By that definition, it should deliver enough value to justify charging.
But, there is another line of reasoning frequently cited for deferring pricing — to accelerate initial learning.
While this strategy may work (especially if you are already funded), I find that it delays testing one of the riskier and critical parts of your business model.
I believe that if you intend to charge for your product, it’s better to be upfront about it.
It sets the right expectations, raises customer commitment and starts generating cash flow.