If you do not build a product users love, you will eventually fail.
Yet founders always look for some other tricks.
Startups are the point in your life when tricks stop working.
You want to build a “product improvement engine” in your company.
You should talk to your users and watch them use your product, figure out what parts are sub-par, and then make your product better.
Then do it again.
Startup Playbook — Sam Altman