Troubleshoot your business Part 5: Lead Nurturing
It’s more important than marketing
This is part 5 of the Troubleshoot your business series, where we look at lead nurturing — what happens after marketing. You can read Part 0 Introduction here, Part 1 Niche here, Part 2 Brand here, Part 3 Offers here and Part 4 Marketing here.
In the Tornado Method, Lead Nurturing lives right next to Marketing, and it’s arguably the most important part of your Revenue Engine (or at least just as important as Marketing).
Let’s look at what it is, and why it’s so important.
Why Lead Nurturing is so important
Imagine you’re throwing a party for a bunch of strangers. You put a lot of effort into marketing the event — flyers, posters, friends telling friends. You’re getting a lot of attention, and you’re excited that this is going to be the best party ever.
In fact, you’re so excited by all the attention you’re getting from the marketing, you don’t pay much attention to preparing for the event.
