Curious About This Inverted, High-Converting Funnel?

Here’s The Scoop (Literally)

Photo by Lama Roscu on Unsplash

In this article, I’m going to share with you:

• Why your email address might be worth more than your money
• How every lead needs a reference point before they enter your funnel
• Why you can dump your lead magnet completely — and never think about it again!
• How to facilitate gut-level buying decisions for your customers

But first, let’s set the stage…

We’re solopreneurs.

We want paying customers so we can make support our families and live out the wildest fantasies we listed out during all those goal-setting and dreaming workshops. We bought courses to learn the craft. We diligently paddled through hours and hours of brainstorming and technology selection and learning how to use the tools and sending out emails and creating landing pages and funnels…

And yet, after all that effort, reality falls short of our expectations.

But why?

A faulty map of reality

The problem is, we’ve been taught a paradigm that doesn’t match reality.