LinkedIn Outreach Crash Course

Published in

Solopreneur Startup

8 min readMar 12, 2024

Cold Outreach Masterclass 💰

If you’re interested in a client acquisition email templates that doesn’t solely rely on social media algorithms or constant hustling, I invite you to download my sales email templates. Discover how to increase 10–20% to your bottom line by copy-pasting these high-convert, high open-rate emails.

What we will cover in today’s newsletter:

Outreach definition

Outreach mindset

Outreach scripts

The 3-step outreach system

LI Inbox Management

Cold outreach can sound daunting and intimidating if you don’t have the right system in place.

Today, I will help you fix that problem (if you take action).

Yes, It’s free and anyone running an online business on LinkedIn can do it (you can too!).

1) Definition

First, let’s define what cold outreach is.

Cold outreach is not sending bulk unwanted messages to spam and annoy people.

It’s the process of getting future customers to know you exist.

If no one knows you exist, no one will buy from you.

And if no one buys from you, you don’t have a business.

Easy, right? Well, It’s simple, but not easy.

That’s why we need to talk about your mindset, one more time… Ugh!

2) Mindset

A) Most business owners prefer to make content instead of doing outreach

The reality is that building a brand is 100x harder than doing outreach.

Social media is a long-term game.

It takes a good 6–12 months to get good at it.

It takes at least a decade to build a strong audience.

It takes a lot of skills and finesse to monetize that audience.

If you want to have enough cash-flow to run a sustainable online business:

Stop making social media content,

Start DMing, emailing, calling and asking for introductions.

Create your own goddamn opportunities.

B) Most business owners are afraid of reputational damage.

Guess what,

On a grand scheme of things, No one will remember you.

Whether you do “bad” outreach, “good” outreach, or “no” outreach,

You won’t be remembered.

Whether you are broke or you have a million dollar in your bank account,

You won’t be remembered.

So why not be on the side of making a million dollar and not be remembered?

Don’t blame it on reputation management if:

→ When you don’t have food to put on the table.

→ When you can’t afford to hire or pay your team.

→ When you can’t acquire new customers.

You are not in a position of power to care about what people think about you; You are not a brand (Yet!), you are barely a business…

Fix that first,

Then worry about managing that reputation and gut feelings later.

(Sorry to hurt some of y’all brand babies out there).

Don’t let your insecurities get in your way.

Fill the void of insecurity by becoming a successful business owner.

Reach out to [10–100] per day and 100x your chances of getting customers.

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Consider giving this a read: 10 Principles that can make you more money online than any of your emails combined.

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3) Scripts

I know you:

“Amine! This is all good and fancy but I don’t know what to say…”

I got you.

My friend Anthony Carlton has shared with me his entire DM script strategy that he uses to sign up high-ticket clients (so you can, too).

I’m even using some of these scripts myself ! So you better not sleep on this.

4) Process / System

Now for the “how-to” fancy outreach tutorial.

The goal of doing outreach is to turn a cold prospect into a warm prospect who’s willing to go down the line of your funnel.

That’s why I have created these 3 categories of outreach.

A) Introduction

The introduction is the first ever interaction/impression that a customer has with you. Make it good.

Be human
Use humor
Ask questions
Be human

Don’t pitch or make it about you at this stage.

Instead, build report exactly as if you’re meeting a stranger in real life.

Again, simple, not easy.

B) Follow-up

Have you ever heard the expression of:

The money is in the follow-up?

My little twist on that quote is that not all money is equal to liquid cash.

Money walks in stages.

And this stage is called the follow-up.

Your goal is either to get a response in case you’ve been ghosted or to move the prospect to the next step in the sales funnel.

The follow-up phase is like a bridge between an interested and a non-interested prospect.

You don’t stop following up until you get a hard no.

Ghosting is part of the game.

Consistency is also part of the game.

You beat ghosting with consistency.

Consistency is a stronger force of action (behavior) than the one’s of ghosting.

What you can include in this stage:

Lead magnet
Valuable free resource
Asking for help
Feedback call (free time)
Jokes
Urgency

C) Direct Response

I’m sure you’re not on LinkedIn to find your next Tinder match.

If you are, good luck.

If not, it’s time to stop texting for the sake of texting and get down to business.

You have followed up with your prospect, and you’ve got a response, now what?

In 9/10 your prospects aren’t just going to request your services out of the blue.

You have to guide them through a process of qualification.

I promise you, this is simpler than you think!

You just need to know the right questions to ask.

Here are the 6 questions I learned from Richard Moore on how to move the needle from a DM to an onboarding call:

1- What made you follow me?
2- What have you tried so far?
3- What do you think the next step is?
4- Look, I know I can help with {this} / I’d love to chat with you more about {this}.
5- Would you like to explore what it would look like if we worked together?
6- If so, let me know when it’s a good time to set up a time to chat.

Please do not overcomplicate this process or think of the 100 million ways of how this would not work.

Just think of the 1 that will, and do that 100 million times to make your own luck.

D) Inbox Management (BONUS)

Now, if you are using LinkedIn as your main platform for lead generation,

You better learn how the platform works from the inside out and maximize the hell out of that opportunity vehicle.

I’ve seen no one talk about this so far,

If you don’t want or can’t afford to pay for LinkedIn’s sales navigator,

There is another way to use a minimum-viable version of it natively for free.

Let’s say you have an audience of decision makers in your connections list.

And you want to start DMing them, or you already have, but your inbox is messy.

And let’s say you also have your peers and LinkedIn friends that you talk to on a regular basis, and you don’t want those to be mixed with your leads list.

What If I told you that you can turn your boring LI inbox into the sexy Instagram inbox of general & primary?

Here’s how:

Step 1 — Go to your LinkedIn DM inbox and select the person (message) that you want to apply this new inbox.

Step 2 — Click on the 3 dots on the right next to his name like this:

Step 3 — Click on “Move to Other”.

And voilà!

Now you have a “Focused” inbox which is your “primary” one and an “other” inbox which can be used for friends and peers.

Now I highly recommend doing this on your phone as it is faster to just swipe right on the person’s name/text and “move to others” rather than clicking on the 3 dots.

And sadly, no, you can’t do a “select all” and move a bunch of people at once.

Yup, I know… LinkedIn UX sucks.

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Step 4 (Bonus) — Star conversations that you want to follow up on later or that have shown an interest.

And then filter your inbox using the “3 line” icon next to “search messages” to filter by “starred” only.

Did I just save you $1000 of sales navigator prospecting?

You’re welcome.

***

Want to return the favor? Send me an invoice for $999 or simply:

Share this newsletter.

***

Till next time,

Your brand conductor.

P.S. I bet you will also love these:

Email is not for 99.99% of small business owners.
Email is not dead! EECs as a 24/7 sales rep!
The difference between a regular lead magnet & a high-value lead magnet.
Educational email courses: The no-sell sell for internet solopreneurs.
High value lead magnets are high value for this specific reason.
Download my sales email templates to start printing some cash.
Do cold emails/messages work?

P.P.S. If you are a well-established solopreneur trying to do email marketing and personal brand building on LinkedIn but not seeing the results you want, keep reading below.

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Listen, I’m not new to this, I have done this before: