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The Simple Principles of Building A Six-Figure One-Person Business In 3 Minutes
Simplicity scales, complexity fails.
I thought business was difficult.
But after 3+ years of trying and failing to build my one-person business, I’ve found that the best businesses are simple.
Here’s how to build a simple one-person business.
Pick one customer problem.
Marry your customer and their problems.
Here are the steps:
1/ Pick a customer that you could hang around with all day.
They should give you:
- Energy
- Inspiration
If they don’t, they aren’t the right customer for you.
2/ Understand a painful problem they face.
There are only three problems they face:
- Wealth.
- Health.
- Relationships.
Pick one.
3/ Get to know everything about them
You want to gather data on:
- Their behavior.
- The industry they are in.
- Previous attempts to solve this problem.
If you can’t articulate these 3 steps, do it until you can.
Now, we want to solve their problems.
One solution.
There are only 3 ways you can solve their problem.
Do-It-Yourself (DIY):
- Courses
- E-books
- Templates
Done-With-You (DWY):
- 1:1 coaching.
- Group cohorts.
Done-For-You (DFY):
- Turnkey solutions
Pick one to be your core offer.
The other options can be your down sell or upsell.
Your solution can be the same across all these offers.
The only difference is:
- Speed.
- Community.
