The Simple Principles of Building A Six-Figure One-Person Business In 3 Minutes

Simplicity scales, complexity fails.

Author attempting to cross the road in Chinatown, Bangkok

I thought business was difficult.

But after 3+ years of trying and failing to build my one-person business, I’ve found that the best businesses are simple.

Here’s how to build a simple one-person business.

Pick one customer problem.

Marry your customer and their problems.

Here are the steps:

1/ Pick a customer that you could hang around with all day.

They should give you:

• Energy
• Inspiration

If they don’t, they aren’t the right customer for you.

2/ Understand a painful problem they face.

There are only three problems they face:

• Wealth.
• Health.
• Relationships.

Pick one.

3/ Get to know everything about them

You want to gather data on:

• Their behavior.
• The industry they are in.
• Previous attempts to solve this…