Six Trends Impacting Your Digital Strategy

On mobile, Apple and Google both won. The logical question becomes, “what happens next?” Where will we see the next set of game-chang- ing innovations? The Internet of Things (IoT) is a common answer but IoT is only one variable in the equation.

We’ve identified six distinct yet complementary forces at play (the Six Forces) that are creating a fertile environment for a new set of technology platforms and services to emerge into our personal and working lives. When evaluating impact, these new capabilities will go far beyond the tablestakes promises to improve ef ciency and delight customers.

The Six Forces Shaping the Future of Computing:

  1. Messaging Overtakes Social
  2. Messaging Gets Rebooted
  3. The Rise of Conversational UI
  4. Competition for App Eyeshare, Mindshare
  5. Ecosystems and APIs
  6. AI and Data to Feed It

We will dive into each of these forces and how they have led to the emergence of conversational platforms and services. We
 believe this next set of digital innovations (e.g. bots, agents, and digital assistants) will drastically reduce the barriers between man and machine, and more broadly, they will improve the human experience.

Download the analysis here.

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