Aviran Revach, Soluto’s Head of UX & Design, has a lot of UX wisdom to share, and this interview is packed with it.
In this interview for Portfolio magazine, Aviran Revach, Soluto’s Head of UX & Design, delves into our adventures in UX with much more detail and nuance.
“We communicate with our customers heavily: we have to explain, persuade, and do a lot of storytelling. We emphasize visuals and copywriting. Beyond working on navigation and information architecture, our designers are constantly focusing their efforts on messaging — what do we want the user to understand? Feel? And what do we ultimately want the user to accomplish within the experience?”
Read the full interview with Aviran here: