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Oh feedback, where art thou.

Entering week 7 of the COVID-19-induced remote work from home, I’m ready to declare feedback as an official professional casualty of this pandemic.

Julia Factor
Apr 26 · 4 min read
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Meaningful dialogues with myself.

Part one of any design process is the legwork: research, finding references, moving stuff around and trying to make different bits and pieces play nicely with each other. We do this through inner dialogues with ourselves: “This paragraph is hard to read, make the font a bit bigger”, “that element pulls too much attention from the main CTA, tone it down a bit somehow”, “Holishit this purple is the wrong HEX what were you thinking??? 🤦‍♀️”, etc.

A fresh ‘peer’ of eyes.

Once you’re done arguing with yourself, you glue everything together into a few potential designs, ready to be shared with a low-scale judgmental audience: the closest designer withing a 50 meter radius.

The group session

Now you gather a bigger crowd to share their thoughts and comments on your tightened designs. These are the stakeholders of the project, but also a focus group that represents those who will eventually use your product. What doesn’t work for them — won’t work for your real users. It’s also a wonderful window into peoples’ minds, helpful not only for this project, but for future ones as well.

Soluto Engineering

Engineering. Data. New Technologies.

Julia Factor

Written by

Sr. Product designer, even senior-er wine drinker 🍷.

Soluto Engineering

Engineering. Data. New Technologies.

Julia Factor

Written by

Sr. Product designer, even senior-er wine drinker 🍷.

Soluto Engineering

Engineering. Data. New Technologies.

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