SIPILÄN KELLO to participate in SOMA pilot

“”Sipilankello is excited to participate in SOMA’s pilot program. There is a lot of value for us on two fronts. Firstly, their social marketplace will expand our ability to reach customers and find resellers via the SOMA Rewarding System. Secondly, SOMA’s provenance-tracking solution will allow us to verify the authenticity of our fine watches for our customers.” — Mila Sipilä, Sipilän Kello owner.

SIPILÄN KELLO has signed an MOU to participate in a pilot program on our social marketplace. The participation of the Finnish luxury watch retailer will allow SOMA to test our Heimdall Protocol from the enterprise perspective and ensure that it does, indeed, meet the robust provenance tracking and data collection requirements of the corporate user.

While SOMA appeals to a broad swath of users, both individual and corporate, but that our Heimdall Protocol is especially tailored to the requirements of high-value sectors such as luxury watches, which are especially plagued by issues of counterfeiting and forgery.

This partnership, accordingly, will be the ideal environment for SOMA to prove a valid use case. The pilot program is expected to begin in Q1 2019.

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