5 Reasons Developers Should Invest in Creative Technology for Construction Sites
Anyone who lives in a city has walked past a construction site cordoned off by a wooden wall or fence with a big colorful mural on it. Real estate developers use these artworks as a means of beautifying construction sites.
At Sosolimited, we’ve been thinking about how we can use design and technology to go a step further, to excite and engage communities during construction projects. It’s clearly a win for the community. Here are five reasons it’s also a win for developers:
1. Dynamic, participatory designs keep the public engaged
By using creative lighting and display technologies, we can create spaces that feel active, responsive, and always changing. A painted mural can be beautiful, but static. A digital artwork, on the other hand, can look different every time you walk by. This is an asset for developers who want to hold the attention and engagement of the people that pass by their property every day.
Digital technologies also support participation. Through social media based interactions, they can give community members a voice and a platform to help shape their neighborhood. They can create a strong sense of ownership among local residents.
2. Modern, tech-driven spaces attract the best tenants
Developers are looking for the best tenants. The best tenants are looking to attract the millennials that make up tomorrow’s workforce. Technology, advertising, media and information (aka TAMI) companies are demanding contemporary spaces and perks that reflect their own forward-thinking spirit. Digital artworks at construction sites can signal this spirit from the earliest stages of a project.
3. Reusable activations continue to generate value after the building is complete
Custom LEDs, screens, and architectural lighting can feel like a big investment for a construction site. However, the hardware can continue to bring value to developers after their buildings are complete if designed with reuse and modularity in mind.
Technology can be reused in a permanent artwork on the property, providing an iconic beacon for the finished development. A temporary mobile installation can also be reused at subsequent construction sites, becoming a signature visual for the developer’s projects.
4. Creative solutions build the innovation cred of a developer’s brand
In an industry built on reputation and relevance, it is essential for developers to keep their competitive edge. A relatively small amount of investment in forward looking activations can go a long way in building a developer’s reputation as an innovator.
5. Shareable installations get noticed
A unique and beautiful media installation can spread like wildfire on Instagram, getting more and more eyes on what’s going on at the site. Tech-driven installations can be designed for shares and selfie moments, extending the reach of the project to an exponentially wider audience. Our Baccarat hotel lobby installation became a major selfie spot for visitors to Manhattan, getting lots of attention for the boutique hotel.
From the earliest stages of real estate projects, tech-driven art installations provide value to developers. They can attract the best tenants, create excitement and community ownership around a project, and build brand capital. We hope to see more investment in creative technology at all phases of development projects.
Sosolimited rethinks the role of space to create lasting engagement for forward-thinking organizations.
