How to Maintain your Small Business Website.
Think of your small business website as a new puppy. You can’t just adopt it and neglect it, you must take care of it.
As a small business owner, your website is a crucial part of your business plan. It’s also a pain in the rear to maintain. Once you build your website, you most likely want to forget about it. Unfortunately, that’s a mistake.
Your website, whether it’s just an informational page or it’s a large e-commerce operation, is your digital face to the outside world.
Speaking personally, if a business has a bad website, I typically will do business with someone else. And I’m not the only person I know that does that. It’s the “first impression.” You don’t go to a job interview unkempt and untoward, smelling like last night’s bender. Why would you want you digital “job interview” to look disheveled?
Make your website maintenance an integral part of your annual or bi-annual business plan. Here’s a few tips to stay on top of it:
- Put it in the calendar — sounds simple, but having a set time delegated will ensure it gets done.
- Check that all of your links are working. Nothing is more embarrassing than a link to nowhere.
- Confirm that your keywords are integrated. You can have the most beautiful website out there, but if you can’t be found… it doesn’t matter.
- Make sure your copy is easy to understand. It’s easy to over complicate your business description. You want everyone to know how skilled, talented and unique you are! But if those details keep your audience in the dark, you’re not going to sign any new business.
- Most importantly, make sure it is easy to hire you. Are your phone numbers, contact pages and email addresses listed correctly? If readers have to try more than once, then you’re probably already out.
These are all very important things to think about as you grow and scale your business. (And these are very important questions to ask your website designer when you’re hiring them.) If doing a website audit sounds like something outside of your skill-set, ask your web designer if they offer a maintenance plan. Most good web designers will.
If you’re looking for a new website designer, or one to come in and maintain your page, reach out. We’re definitely here to help!
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