7 Easy Ways to Grow Your Audience Using Podcast Transcription

Larell Scardelli
Dec 12, 2019 · 6 min read

Creating a podcast from scratch can be a lot of work. You build the studio, research and purchase the equipment, draft your first few episodes, map your first season, and get recording. Then, with your raw podcast recordings, you dive into editing. You clean up the inevitable background noise of your dog walking across the floor, cut out the ‘ums’, break it into scenes, and maybe add a few funky sound effects. And that’s not even touching on social media or marketing. Don’t step away from the mic yet!

You can easily put all of your hard work TO WORK over and over again and build a dedicated audience. That’s where podcast transcription comes in. This word-for-word archive can be used to create quality written content from your existing audio content. Everything you touch can turn to content. Like in Bellatrix’s Gringotts Vault in Harry Potter and the Deathly Hallows part 2, only far less scary. It’s your not-so-secret secret tool to podcast smarter, not harder. Check out these seven easy ways to grow your audience, market your podcast, and save time by using podcast transcriptions.

What is Podcast Transcription?

A transcription of your podcast is a document of every word spoken in your podcast. Maybe you use scripts to map out your podcast, maybe you don’t, but a final podcast is always unique. A transcript made from your podcast is word-for-word and, therefore, can be used to pull perfect quotes, video subtitles, and more.

There are three different ways to generate a podcast transcript, and some are far better than others. You can listen carefully and hand-transcribe your podcast, but this can take hours and risk inaccuracies. Or you can pay an independent transcribing contractor, but that can run you unnecessary costs.

The best way to transcribe your podcast with a host that offers this service for free. Transcribing software is popular in the business community for documenting service calls to video meetings. Sounder offers this same accurate transcription for free so you can turn your small podcasting budget into big dreams.

How Can I Use Podcast Transcription to Grow?

Turning podcasts into blogs (and sometimes vice versa) is a great way to cross-promote your content. Blogs raise your SEO presence (Google crawlers can’t listen to sound files—yet), increases your visibility online, and are a great resource for fans.

There are a few ways to approach podcast blogging. You can write a unique blog about each podcast and use your transcript to pull direct, compelling quotes. Or, you can turn a full transcript of your podcast into a blog by adding heads and sections so that people who can’t listen or want a specific quote can read the podcast instead.

Whether you’re a business brand looking to build a full-bodied campaign or an independent podcaster looking to raise awareness, blogging is a powerful partner to your podcast.

Show notes summarize your podcast or new episode to entice curious new listeners to dive in. With information overload, accurate show notes make it easy to get a sense of your voice and topics. But you don’t have to spend extra time writing them up from scratch. Simply share a quick play-by-play with the help of your transcript. Pull the juiciest quotes (with timestamps) from each show to feature as a teaser for future listeners.

Show notes can also include links and keywords, which help rank in Google and encourage people to come to your show page. They might catch new readers and turn them into listeners!

Social media is vital for spreading the word about your podcast. It’s where most of your potential listeners spend time—where they discover new things, get recommendations from friends, and support projects they’re passionate about.

As a podcast producer, your social media presence is key. But, yes, it can be time-consuming. Make things easy on yourself and fill your page with podcast-themed images and all your best teaser-tempting quotes from the podcast. Your transcript will ensure that your quotes are perfect and save you hours of listening.

You can also put your transcript to use with more standard forms of marketing, like emails, newsletters, and advertisements. For example, using content from your transcript can make it easy for you to send out a newsletter each time an episode airs. The body of the email can simply be your show notes and you can use a funny quote as the subject line to catch people’s attention. You can link to the blog, your social media, and your show page—all filled with consistent content based on your podcast transcript.

What Else Can I Use Podcast Transcription For?

There are few things more powerful for your podcast marketing than subtitles. We know, it’s an audio presentation. But when you post your audio on YouTube with your podcast image in the background, transcripts are amazingly effective. Did you know that search engine crawlers can read subtitles? So they’re great for SEO, too. They’re also perfect for clearing up any lack of audio-clarity. If an interview guest has a prominent accent or mumbles, for example, viewers and listeners can check the subtitles to clarify exactly what was said.

The other very important use of transcripts is inclusivity. People who are hearing-impaired (deaf or hard of hearing), non-native English speakers, or whose learning type isn’t auditory will greatly appreciate a printed transcript. Or even a translated one!

Hearing-Impaired Listeners

For the community of the hearing-impaired, you might think that podcasts are a bit non-inclusive. After all, pure audio content is hard to take in. But that doesn’t mean hearing-impaired people can’t become fans or even listeners. An accurate transcript is a perfect tool to allow everyone to enjoy your content. What a great way to widen your audience!

Non-Native English speakers

Transcripts also have a unique quality separate from an audio podcast: They can be translated. Run your transcript through an automatic translation service, ask a multi-lingual friend to translate, or find a hosting platform, like Sounder, with free translation capabilities. We recommend starting with specific languages that might be relevant or common to your audience.

This way, non-native English speakers (and listeners) have two options. They can read the translation or they can listen along with the transcript translation to clear up any misunderstandings between the languages. You can even become a source of English-learning for eager ESL listeners.

Different Learning Styles

Finally, it’s important to remember that not everyone easily understands audio-only content. We all have different “learning styles” which include auditory learning, visual learning, interactive learning, and so on. For non-auditory learners, a transcript can make gathering information and remembering quotes from your podcast much easier. Welcome non-auditory-learning fans into your audience by linking to your transcript of each episode to enrich the experience.

Finally, transcripts make wonderful archives. If you want a static don’t-have-to-replay-it archive of all your podcast episodes easily collated, sorted, and dynamically searchable, then an archive of transcripts is the way to go. This way, your hard work can be upcycled into new content time and time again.

Transcripts are profoundly powerful for podcasters, but they’re not easy to make by hand. Listening and writing down each word in your podcast is tedious and takes forever. But with modern business-grade transcription software, you don’t have to do any of that.

Sounder offers free podcast transcription for any audio creator who wants to join the community, so you can welcome all listeners, build your transcript archive, and save time on and money on marketing material. Sounder is a podcasting platform built on making life easier for podcasters. Check us out before publishing your next episode!

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