Everything You Need to Know About Customer Pain Points To Make More Money

Dagmar Gatell
Aug 25, 2016 · 4 min read

Ouch!!! Customer pain points, they can hurt your customer in many different ways, financially, emotionally, and physically. They can hinder your customers business growth, personal sense of fulfillment, or ability to live a more meaningful life through the impact they make.

Your customer pain points can be your biggest key to getting the business deal. They have a need and in the best case scenario, you have the solution.

I created the following content to give your startup a better picture of what your customers are going through, understanding the value of your customer’s pain points, and how you can identify them.

Let’s have fun!

What Are Customer Pain Points?

Go online where your target market is. You will hear them discussing their pain points loud and clearly.

There are many pain points your customer could experience. For example, they could share that they do not have enough time, money, resources, reliable support, or they share that they feel tired, burned out, and want to give up. Understanding what your customer’s pain points are and what they really want can help them overcome them and, in return, helps your startup.

All pain is not equal pain. We all can feel our pain physically, mentally, emotionally, or spiritually.

A customer’s pain point is the emotion they feel when they think of a specific need, problem, weakness, struggle, or an unfulfilled desire they have resolved.

Defining your customer’s pain points gives your startup the opportunity to create solutions through your products that will take away their specific pain; creates trust and credibility for your company.

It’s the same when our customers experience pain and how you can guide your customers to overcame their pain points. They can range from feeling a bit uncomfortable to having the desperate feeling of not having enough money, time, or resources. They are ready for a change.

Identifying Customer Pain Points

In the SEO industry, they say the money is in the niches and its keywords. In reality, the niches and keywords are created from the pain points your customer’s experience. The niches are found in the keywords they use to search for solutions.

When you identify your customer’s and potential client’s pain points, you can help to address them. You also get an understanding of what your customers are dealing with and can provide more relevant solutions.

Every startup experiences different levels and types of pain points.

When my business partner Scott Johnson and I do our complimentary 30-min business analysis to identify a startup’s hidden revenue opportunities, identifying pain points plays a big role. Every pain point we identify and address, provides a huge growth opportunity. Overcoming these struggles makes our customers more money and give us the chance to serve them better.

For more knowledge on customer pain points check out the original blog post How Knowing More About Your Customer Pain Points Helps You To Make More Money on SozialMonster.com.

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About The Author
Dagmar Gatell is the owner of Global Empire SEO Consulting and Co-Founder of Sozial Monster. You can connect with her on Twitter, LinkedIn and Google+.

Sozial Monster

Accelerating revenue growth for entrepreneurs, small and mid-sized businesses. We’re friendly, innovative people and love our clients. Our passion is identifying new revenue streams, growing your online demand, sales leads, and your company’s revenue.

Dagmar Gatell

Written by

#SEOconsultant & #SEOcoach. Love cats, nature, chocolate & crazy about #inboundmarketing. Helping entrepreneurs to turn their expertise into a global business.

Sozial Monster

Accelerating revenue growth for entrepreneurs, small and mid-sized businesses. We’re friendly, innovative people and love our clients. Our passion is identifying new revenue streams, growing your online demand, sales leads, and your company’s revenue.

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