The First Digital Opt-in Ad Experience is live!
Note: This particular campaign is no longer live as of 7/24/17. Please visit spaceback.me for a working demo.
We are very proud to announce that the first ever digital opt-in advertising experience is now live! Huge thanks to our partners at STX Entertainment for supporting this proof-of-concept.
To try it out for yourself, go to valerian.spaceback.me (no longer functional as of 7/24/17) to follow the Valerian channel. That’s it! You will start to see content from the film instead of advertisements as you browse the web on that same device. Here are a few screenshots that I captured “in the wild” within minutes of following the channel:
How does it work?
Spaceback uses advertising technology as a vessel to distribute Valerian content to users who follow the channel.
This is good for every participant of the value exchange!
The publisher is paid more money for their ad space while delivering a better ad experience to users.
The marketer has a new and engaging way to communicate and deliver value to their audiences.
The individual user has a better ad/content experience.
Are you a content creator that would like to test your own opt-in experience? Get in touch with me directly at email@example.com