LinkedIn strategies for driving traffic to a corporate website | spacehuntr

Closely consider the intended audience and their location, as well as your budget, timeline, and venue. Your social media marketing strategy should be built on targeted, personalised content, and fuelled by data to drive more traffic to your corporation’s website.

So, how can you do this?

Start With LinkedIn

It’s overwhelming to build a marketing strategy for every popular social platform available to your audience. LinkedIn should be your first step.

LinkedIn remains a platform for people who want to organise and grow professional relationships. As an audience, they are more likely to care about a brand’s influence and expertise than photographs of food, quirky one-liners, or what furniture a neighbour has for sale. As such, corporate strategy for Linkedin should be content targeted and personalised for career-focused followers, who also want every like/mention/share they can get.

Focus On Quality

In terms of the content you produce for LinkedIn, remember that -rather than quantity-is more important for driving traffic to your website. You can share this content across multiple platforms as you implement a broader social media strategy, but anticipate how it will be helpful to professionals, job seekers, and recruiters.

As Neil Patel writes in his article on creating engagement through LinkedIn :

“Think of your LinkedIn network as a mastermind of trusted friends. The group consists of mentors, mentees, influencers, professionals, people of high net worth and power. You respect them. You value their time … you want them to see you as a person of influence and intelligence — someone who deserves respect.”

Patel himself demonstrates that LinkedIn loves content creators who specialise and publish their take on what’s happening in a given industry, through videos, streaming events, or commentary. Sharing relevant industry stories and experience on your LinkedIn page can inspire your followers not only to read or engage with your brand but to share your content with others.

Optimize Your Profile

• Start by writing a summary that clearly explains what your corporation does and how to contact your team. This page acts as a birds-eye view of your business and its core values. Be honest, be specific, and drive users to your website at every opportunity.
• Create a showcase page that zooms in on your day-to-day activities. Highlight blog posts, e-books, events, and other digital media that emphasise your corporation’s experience within a certain industry.
• Make sure your LinkedIn strategy includes images cropped to the appropriate size. Company Pages with a profile and banner image get six times more visitors than those without them. Dress for the audience you want-and don’t undervalue the aesthetics of your page.

Create A Content Calendar

Using scheduling software like can help you plan your LinkedIn content calendar. Breaking it down by week and/or month will help ensure that you make consistent and relevant contributions to match the latest news within your industry. For example:

Monday: Share insights, perspective, and expertise

Tuesday: Embed videos, images, and slides

Wednesday: Share and start conversations

Thursday: Ask for advice or ideas

Friday: Respond to industry news and trending topics

Saturday: Record a video directly in the share box

Sunday: Rest!

shows that engagement is higher for posts written and shared by specific leaders within a company, rather than by a generalised brand identity. Approximately 61 million LinkedIn users are senior-level influencers, and 40 million more are in decision-making positions. By providing value in each piece of content you publish on LinkedIn (and beyond), you stand the best chance of using social media to drive influential eyes to your company website.

Engage Based On Data

Jabil, an electrical and electronic manufacturing company, showcases diversity and engagement in the workforce by elevating employee , , and community work .

These examples should inspire your company’s strategy for creating free and interactive value for your audience using LinkedIn-but originality is key. Use the platform as a way to celebrate the stories, people, and market analysis that define business, and be sure to deliver something useful to your audience along the way.

Originally published at https://spacehuntr.com on November 3, 2020.